Intent Data
Introducing Foundry Intent
Multiple intent sources combine to capture buying behavior where it happens – giving you the power to take action.
Capture and layer intent signals from diverse buying channels
Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience to provide a more meaningful view of in-market buyer behavior.
Matched to the buying team at the contact-level
Contact-level intent means your team reaches decision-makers first, without guessing or manual prospecting, for sales and marketing that resonates.
Try IntentBot
See accounts showing intent in real time
Enter a domain and topic for a list of accounts showing intent. Try to prioritize and reach these in-market accounts this week.
| Company | Size | Location | Industry |
|---|
| Company |
|---|
| Size |
| Location |
| Industry |
Get my report
See insights on the types of companies showing intent and up to 100 in-market accounts based on your inputs.
Want to reach the buying committee within these accounts?
Book a demo to get intent at the contact level.
Trusted by brands around the world
Prioritize, personalize, optimize
Segment by score, tailor messaging that resonates, and reach buyers at the optimal point along the path to purchase.
Reporting to drive decisions
Empower sales and marketing and align teams with insight into what their buyers care about.
Integrate with intent
Connect to the critical platforms your team uses everyday to segment and activate based on dynamic buying behavior.
Contact-level intent signals where they happen
Identify and monitor buying behavior from active accounts on your website
Engagement with our digital content, content syndication programs, and events
Conversational signals across social, blogs, job boards, and beyond for 5+ million companies
Activation
Amplify the impact of intent with integrated solutions from Foundry designed to drive revenue hands-free.
Identify, prioritize, and engage the most relevant accounts in your ABM efforts. Connect the dots between buying intent, engagement with your orchestrations, and revenue.
Reach scale with precision using intent-led lead generation programs for high-velocity, qualified leads. Identify and target efforts on in-market buyers with the knowledge of what they care about.
Reach your most relevant audiences across their buying journeys with intent-led targeting. Tailor and optimize your advertising efforts, so every marketing dollar goes further.
Frequently asked questions
-
How do we collect intent?
Our intent data is collected from your website, social media interactions, engagements across the public web, research signals on global content, and Foundry’s proprietary audiences from our publishing network, events data, and branded conversations with real people.
-
I already use intent data. How is this different?
We’re looking at intent differently, because buying doesn’t happen in one place. Most other vendors are only showing you intent signals from one place, like reading content. Foundry Intent is looking for buying signals on your website, the public web, our owned networks, and beyond for a more comprehensive view of who’s in-market and how. Then, we match intent signals with buyers and buying committees showing propensity to buy and send it your way, with their associated activity for immediate and personalized activation.
-
Is this data compliant with GDPR and other privacy regulations?
- Yes, we take the privacy of our audiences, clients, and contact databases seriously. Our data consists of contact- and account-level intent based on buyers who have shown a legitimate interest. This B2B data provided to our clients maintains compliance with GDPR and other privacy regulations.
-
What’s the pricing for Foundry Intent?
Pricing and packaging is dependent on data volume and use case. Contact us to learn more.
-
I’m already a Foundry customer, how can Foundry Intent help?
We’re here to help you scale revenue faster. Convert intent data with advertising, lead generation, ABM, and more from Foundry. If you want to learn more, email your account manager.
Ideas
Much of the buyer’s journey happens behind closed doors. We’ll show you how to identify in-market buying behavior and leverage it to ensure you stay top-of-mind.
Intent data can be a little intimidating. Learn how to implement intent data and use it to create effective account-based marketing campaigns.
As ABM adoption spreads, discover how marketers use intent data to fuel their ABM programs and the success and challenges with ABM and intent.
Just getting started with intent data? Here’s everything you need to know about the various forms of intent, how it’s collected, and how sales and marketing teams use it.