Intent Data

Introducing Foundry Intent

Multiple intent sources combine to capture buying behavior where it happens – giving you the power to take action.

Ready to identify and engage buyers where they are?

Capture and layer intent signals from diverse buying channels

Identify intent across your website, the public web, industry content, and Foundry’s opted-in audience to provide a more meaningful view of in-market buyer behavior.

Matched to the buying team at the contact-level

Contact-level intent means your team reaches decision-makers first, without guessing or manual prospecting, for sales and marketing that resonates.

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Identify companies showing intent towards you and your competitors

Access intent from the thousands of signals captured hourly to find and prioritize in-market accounts

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Trusted by brands around the world

Prioritize, personalize, optimize

Segment by score, tailor messaging that resonates, and reach buyers at the optimal point along the path to purchase.

Reporting to drive decisions

Empower sales and marketing and align teams with insight into what their buyers care about.

Integrate with intent

Connect to the critical platforms your team uses everyday to segment and activate based on dynamic buying behavior.

Contact-level intent signals where they happen

Your website visitors

Identify and monitor buying behavior from active accounts on your website

Foundry’s proprietary data

Engagement with our digital content, content syndication programs, and events

Public web

Conversational signals across social, blogs, job boards, and beyond for 5+ million companies

Activation

Amplify the impact of intent with integrated solutions from Foundry designed to drive revenue hands-free.

ABM

Identify, prioritize, and engage the most relevant accounts in your ABM efforts. Connect the dots between buying intent, engagement with your orchestrations, and revenue.

Lead generation

Reach scale with precision using intent-led lead generation programs for high-velocity, qualified leads. Identify and target efforts on in-market buyers with the knowledge of what they care about.

Ads

Reach your most relevant audiences across their buying journeys with intent-led targeting. Tailor and optimize your advertising efforts, so every marketing dollar goes further.

Frequently asked questions

  • How do we collect intent?

    Our intent data is collected from your website, social media interactions, engagements across the public web, research signals on global content, and Foundry’s proprietary audiences from our publishing network, events data, and branded conversations with real people.

  • I already use intent data. How is this different?

    We’re looking at intent differently, because buying doesn’t happen in one place. Most other vendors are only showing you intent signals from one place, like reading content. Foundry Intent is looking for buying signals on your website, the public web, our owned networks, and beyond for a more comprehensive view of who’s in-market and how. Then, we match intent signals with buyers and buying committees showing propensity to buy and send it your way, with their associated activity for immediate and personalized activation.

  • Is this data compliant with GDPR and other privacy regulations?
    • Yes, we take the privacy of our audiences, clients, and contact databases seriously. Our data consists of contact- and account-level intent based on buyers who have shown a legitimate interest. This B2B data provided to our clients maintains compliance with GDPR and other privacy regulations.
  • What’s the pricing for Foundry Intent?

    Pricing and packaging is dependent on data volume and use case. Contact us to learn more.

  • I’m already a Foundry customer, how can Foundry Intent help?

    We’re here to help you scale revenue faster. Convert intent data with advertising, lead generation, ABM, and more from Foundry. If you want to learn more, email your account manager.

Ideas

The Buyer’s Journey Report

Much of the buyer’s journey happens behind closed doors. We’ll show you how to identify in-market buying behavior and leverage it to ensure you stay top-of-mind.

How to Optimize Your ABM Strategy with Intent Data

Intent data can be a little intimidating. Learn how to implement intent data and use it to create effective account-based marketing campaigns.

ABM & Intent Benchmarking Study

As ABM adoption spreads, discover how marketers use intent data to fuel their ABM programs and the success and challenges with ABM and intent.

Start identifying your in-market buyers