Foundry Increases Dedication to Asian Market with Launch of Network World

Network World brand expansion in Asia supports technology buyers and leaders in making better-informed business decisions

Singapore – May 5, 2022 Foundry, the global leader in media, martech and data for the tech community, today announces the expansion into Asia of Network World, the world’s leading content, lead gen and events resource for data centre managers building out modern enterprise data centres to better meet strategic business goals. For 36 years, Network World has provided deep domain expertise on the modern enterprise data centre, including the latest networking, storage, servers, and virtualisation technologies, to help technology decision makers make the best purchase decisions for their organisations.

Targeting specific information needs, Network World Asia covers data centre, cloud, and 5G/broadband infrastructure issues specific to the APAC region and its 50 individual countries (including a large audience from Hong Kong, India and Korea who are already accessing information through our global sites).

“The Network World brand provides an unparalleled technical depth for its networking and data centre decision-maker audience, as well as a keen focus on providing offerings that help these IT leaders discover and choose the right tools.” said Galen Gruman, executive editor for global content, Foundry. “The portfolio will include a comprehensive website with regional specific content, newsletters, whitepaper library and events.”

“Launching Network World in Asia serves a necessary information need, strengthens our editorial brands, builds consistency and expands Foundry’s global and commercial footprint.” said Stefan Huegel, global head of B2B brand development, Foundry. “We look forward to serving the technology community in this region and providing them with resourceful insights to make technology decisions with confidence.”

Surrounding its editorial coverage of modern data centre issues, Network World will provide a full suite of solutions to help technology vendors engage with data centre buyers. The existing trusted relationship Foundry has with this audience allows for the collection of insights developed through first-party data around behavioural, intent and declared demographic information. This first-party data in turn fuels a full stack of media and martech solutions produced for strategic tech marketers looking to build relationships with this audience including:

  • Demand Generation: Targeting the right people, at the right time and in the right context
  • Marketing Solutions: A fully integrated portfolio—research, custom content, social, platform development and more—to drive audience engagement
  • Events: Premium events that enhance brand association with sales-ready attendee
  • Media: Generate awareness and increase mindshare for brands and products

Asia/Pacific is one of the most agile developing data centre regions in the world according to IDC. The growing importance of smart technologies, IoT-powered devices, Big Data, Industry 4.0, 5G and Cloud Computing has led to data centres taking on a more prominent role in businesses in recent times in the region, according to Avneesh Saxena, group vice president, domain research at IDC Asia/Pacific. Factors driving the growth of the APAC data centre market are largely related to modernisation and expansion of data centre footprint by enterprises and service providers.

“Beyond informing the 2 million tech buyers in this market, we are excited to open new channels for tech marketers to connect with this influential audience to help them enhance their business.” continued Huegel.

Learn more about Network World Asia by visiting the site.

About Foundry, formerly IDG Communications, Inc.
Foundry has played a key role in every major milestone, announcement and development in modern technology since 1964. Today, Foundry continues to lead the world by helping companies bring their visions to reality through a combination of media, marketing technologies and proprietary data. Our technology platforms of Triblio, Selling Simplified, KickFire and LeadSift are powered by data from an owned and operated ecosystem of global editorial brands, awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. Foundry is dedicated to generating and innovating with data, driving demand for technology marketers with 38 offices in markets around the globe. Foundry is a wholly owned subsidiary of International Data Group, Inc. (IDG), the world’s leading tech media, data, research and marketing services company. To learn more about Foundry, visit www.foundryco.com.

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