Intent data discussions
Hell-bent on intent
Dive deep with experts and skeptics to break down what intent data is, how it works, and what it means for B2B tech.
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Kamil Rextin | 42 Agency: Does intent data work?
Tina Bean | Foundry: First-party intent data
Dale Durret | Bombora: Account vs contact-level data
Andre Yee | Martech veteran: ABM campaigns need contact-level intent
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Understand the uses, goals, and challenges of account-based marketing, how intent data is used to fuel ABM programs.
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Your guide to what intent data is, multi-channel activation and use cases spanning sales and customer success, and how to measure performance.
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Multiple intent sources combine to capture buying behavior where it happens – giving you the power to take action.
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