Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They can be a great asset, especially for multi-solution companies to rely on, where…
In the Channel, both vendors and resellers are dealing with waves of disruptive change on multiple fronts. We should remain alive to what we’re witnessing: nothing less than the reinvention of last mile industrial supply chains. The…
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from the point at which a…
How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales Development in Europe, based on unique research from surveying 101 respondents in IT…
How firms are adapting to the need to grow in extraordinary times It’s been another very tough year as businesses continue to grapple with the fallout from the pandemic and scramble to make sense of the…
We surveyed over 300 global sales development professionals in the technology sector to shed light on the sales development landscape. Download the infographic for insights on how: teams work across diverse sales objectives at all…
How technology firms are outsourcing to achieve better focus, cure hiring headaches and access best-in-class technologies. In this report, IDG Sales Development Services researched the sector, uncovering decision makers’ perceptions of opportunities and challenges for…
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology, many are left asking what…
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly 20 years’ experience in the…
The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses of all types and sizes…
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales development team in the Tech…
B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption of new sales technologies to…
With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of selling to a new customer is higher than ever. So, it comes as…
AccessData collaborated with Foundry to reach CIOs and CISOs in the post-breach space, driving awareness of their solutions and generating new interests and leads. The partnership achieved over 20,000 page views using MarketPulse and Foundry…
While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to maximize your sponsorship and get…
Webex by Cisco partnered with Foundry Events and connected with ideal clients at the CIO 100 Awards. Connect with your ideal clients at the CIO 100 Awards Webex by Cisco is the leading enterprise solution…
Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in on an informative discussion between Laurie…
Splunk leveraged the CIO 100 Awards & Symposium to drive awareness amongst 360+ attendees and establish partnerships with executive level customers. The client Splunk Inc. helps organizations ask questions, get answers, take actions and achieve…
The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond. Other areas covered include the…
A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the chief proactive tool in your…
The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you jump head first into ABM,…
Foundry hosted a three-part series using Computerwoche to leverage Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate engagement with B2B IT executives. The series successfully attracted 297 attendees, surpassing the guarantee by 240%. The…
“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during a recent conversation. She applies this advice to many aspects of her job,…
The origins of Black History Month February is Black History Month and Foundry is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black History Month was created by…
Domo partnered with Foundry to build a media strategy for their embedded analytics solution, Domo Everywhere, and visually represent the State of the CIO research for their senior-level IT target audience, with CIOs spending over…
