Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between two mid-sized companies. With that…
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up. As the…
The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT decision-makers, and strategies to create…
B2B events offer an unparalleled experience, unmatched by any other B2B channel. Events create an engaging platform where we connect directly with our audience, hearing about their experiences and challenges firsthand, and fostering genuine conversations.…
While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to maximize your sponsorship and get…
Webex by Cisco partnered with Foundry Events and connected with ideal clients at the CIO 100 Awards. Connect with your ideal clients at the CIO 100 Awards Webex by Cisco is the leading enterprise solution…
Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in on an informative discussion between Laurie…
Foundry hosted a three-part series using Computerwoche to leverage Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate engagement with B2B IT executives. The series successfully attracted 297 attendees, surpassing the guarantee by 240%. The…
As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and they are here to stay. Demand for digital events remain strong even in…
Foundry partnered with CDW to deliver high-touch events, uniting technology executives and partners in diverse settings such as elegant dinners, tastings, and sports games. The collaboration encompassed 38 events across 19 cities. The client CDW…
IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for many to connect on. Many months later, we all know it is a viable solution, as many…
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from home office spaces, staying connected,…
As an event marketer, you may suddenly be faced with a whole host of unfamiliar digital or virtual event types that are being offered up as ways to leverage the work you have already put…
