Tech Marketer’s Guide to Virtual Events

While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the […]

Mastering the trends in event marketing

Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses […]

Tech Events in 2022: Digital, In Person or Both?

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

4 Tips for Building Stronger Relationships through Virtual Events

IT pros have been consuming content and successfully connecting online for more than two decades; however, this pandemic for sure made this channel the only option for […]

3 Quick Ways to Transition Your Physical Event Efforts to Virtual

Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting […]

Transitioning to Digital: 4 Digital Event Types and How to Use Them

As an event marketer, you may suddenly be faced with a whole host of unfamiliar digital or virtual event types that are […]

Event Marketing in a Crisis Environment

In the 18 years since we launched CSO magazine, we have kept a close watch on crisis situations – part and parcel […]

Secure Your Relationship with Security Execs – Insights from the Security Priorities Breakfast, Palo Alto

Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information […]

Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park

It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG […]

Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston

In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will […]

5 Tips to Elevate Your Event Marketing Strategy

As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and […]

Getting the Tech Perspective – Insight from IDG’s Boston ENGAGE Tech Panel

IDG ENGAGE Boston was a success! One of the highlights from the summit was the tech executive panel, where tech marketers got […]