How to create an ABM strategy in 5 steps
By Grace Howard, Triblio The rise of ABM (account-based marketing) hasn’t been a passing fad. In fact, in 2022 Foundry found that 96% of marketers have a documented ABM strategy and that 94% of marketers rate ABM as extremely or very important to their overall marketing objectives. Account-based marketing is a B2B marketing strategy in [...]