The Intersection Newsletter
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IDG’s Brands Serve Unprecedented User Demand with Focused, Quality Content
IDG’s global portfolio of trusted editorial brands continues to serve its worldwide audience of IT decision-makers and technology consumers throughout the COVID-19 pandemic. Our editors didn’t miss a beat in switching to remote working, and…
Helping IT Lead “Business as Usual” Operations in a Work from Home Environment
For more than 50 years, IDG’s global enterprise brands have represented communities of IT decision-makers in multiple languages across the globe. Together we have seen the technology and business landscape transform, as well as the…
Surrounding Your Life with Tech: Insights to Work, Educate & Play @ Home
IDG’s global network of B2C publications are where transaction happens, providing expert advice on purchasing technology, and getting more from the tech our readers own. We are seeing unprecedented demand for our high-quality independent buying…
IDG Launches New Resource for Channel Partners During COVID-19 Pandemic
As COVID-19 concerns continue to escalate, and the economic ramifications ring out across the industry, the technology channel is being tested to the limit. IDG’s Channel publications in Asia are here to provide the insights…
CSO Pandemic Impact Survey
With the imposition of social and work restrictions imposed by governments and businesses in response to the novel coronavirus COVID-19, organizations around the U.S. are coming face-to-face with the new “normal”, and it’s turning out to…
Event Marketing in a Crisis Environment
In the 18 years since we launched CSO magazine, we have kept a close watch on crisis situations – part and parcel of the risk management discussion we guide our readers through. In 2002/3 it…
Using Research to Shape your 2020 Marketing Goals
Research is the backbone of strategic marketing – whether it’s to help steer the direction of product marketing, direct a content marketing plan, or support the alignment of sales and marketing efforts. Each year, IDG’s…
IDG Editorial: Unprecedented Quality at Scale
Quality content is the foundation of all relationships, and IDG continues to be committed to quality editorial across the globe. Here’s why. For more than 50 years, IDG has produced premium editorial content on a…
Committed to Quality: An Inside Look at the Award-Winning Content Behind Our Brands
As we gear up for the big reveal at the Eddie & Ozzie awards gala tonight, we wanted to reflect back on some of our proudest editorial moments. At IDG Communications, quality content fuels everything…
Driving Data: Strategic Insights from Marketing Execs at IDG ENGAGE Menlo Park
It’s not every day that marketers are able to connect with so many of their industry peers in one location. Fortunately, IDG ENGAGE Menlo Park opened the door for tech marketing execs to network with…
Marketing Execs Discuss Marketing in a Data-Driven World at IDG ENGAGE Boston
In today’s competitive business landscape, many marketers are faced with a common challenge: how to execute a successful marketing campaign that will engage target audiences and drive business. Fortunately, the solution is readily available within…
New CIO Platform Launched to Serve Growing Middle East Market
As the world becomes more connected, I’m delighted to share that this week we have launched our latest premium publication, brand and community – CIO Middle East – which will allow CIOs in the region…
Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not
Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some…
Behind the Scenes at IDC Directions 2019 – How Digital Transformation is Altering the Workplace
According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value of DX, and have a…
14 Marketing Quotes We Love
For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and overall boost sales. As we…
A Look Back into Some of Our Favorite 2018 IDG Research Stats
Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology adoption. In 2018, more than…