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Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
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In 2021, digital transformation is engrained in business success; it’s nearly impossible to have one without the other. When used appropriately, technology is a disruptive force for organizations, supporting both innovation and greater efficiencies. It…
Transforming data into a valuable business asset isn’t always easy. But in a rapidly evolving tech environment, this demand is growing fast. According to IDG: 67% of enterprises agree that the pandemic accelerated their organization’s…
When the pandemic was in its early stages, our research conducted here at IDG highlighted the uncertainty gripping organizations as they navigated so many unknowns. In the current post-vaccine environment, organizations are looking forward and…
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look at understanding the challenges organizations…
Without opportunities to learn and network in person, it is not surprising that many IT decision makers (ITDMs) changed the way they consume content during the past 14 months—turning to virtual events like tradeshows and…
There is no question that the COVID-19 pandemic accelerated digital transformation initiatives that were—at one phase or another—already underway across most industries. Business priorities and information needs of organizations have shifted, and organizations are striving…
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving the way with their marketing…
Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for equality and change. In 1975,…
The Origins of Black History Month February is Black History Month and IDG is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black History Month was created by…
In our second study gauging technology executives’ focus and perspective in the era of COVID-19, we may be seeing a glimmer of hope that technology’s value is being realized and being viewed as a key…
The overwhelming support for and elevation of important social justice initiatives has never been more critical. Individuals and organizations alike have expressed the importance of the Black Lives Matter movement, but now it is time…
60+ Tech Leaders Join MassTLC in Signing the Tech Compact for Social Justice “Be the change you wish to see in the world,” a quote often attributed to Gandhi, is a sentiment that is being…
IT and business leaders, employees and customers have had to alter the way they conduct their day-to-day activities due to the coronavirus pandemic. As organizations adjust to the new normal, interest in AI is growing.
Today, IDG announced that it has acquired Triblio, a Reston, Virginia-headquartered developer of a SaaS platform for account-based marketing (ABM). Obviously, we’re delighted and we think that this is an important milestone for both IDG…
We know how busy tech marketers are, and how much you have to juggle to reach the right tech buyer, at the right time, with the right message. That is why we updated IDG.com to…
Wouldn’t it be nice to be able to look at the current situation through a crystal ball and have all the difficult decisions be aided by the benefit of that magic? Or even better, hindsight?…
Through CIO’s IT leadership focused research – State of the CIO and CIO Tech Poll: Tech Priorities – we have seen consistent IT budget growth, focus on strategic initiatives, and growing activity around emerging technologies year over year. In…
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from home office spaces, staying connected,…