The Intersection Newsletter
Subscribe for the latest marketing and technology insights from Foundry
Moving Beyond Amplification, Building a Strong Social Strategy
Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage with current and future customers.…
Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)
Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored by IDG). The majority of tech marketers (52%) say their organization is moderately…
It’s Time for Content Marketers to Narrow the ‘Value Gap’
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that carry over from year to year. The one constant that deserves marketers’ full…
Content Mapping Strategy: Leveraging Assets to Reach Tech Buyers
Many technology marketers have more content than they’re aware of. What they lack is a consistent and disciplined way to categorize and apply it. Rob O’Regan, whose background is equal parts editor and content marketer,…
Business Value Exchange Models Future of Content Marketing
A fifth consecutive year for the Business Value Exchange (BVEx) proves the value of an agile style of corporate marketing: it continues to deliver the ultimate return by enabling regional marketing teams to roll out…
3 Steps for Combating Low Viewability with Programmatic Buying
According to IDC, total worldwide display advertising transacted through programmatic platforms will increase from $7.6 billion in 2014 to $56.1 billion in 2019. As advertisers move more of their digital media budgets to programmatic in hopes of better…