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Secure Your Relationship with Security Execs – Insights from the Security Priorities Breakfast, Palo Alto
Marketers need to get inside the minds of their customers. In the security world, that means the mind of the Chief Information Security Officer (CISO). Bay Area technology marketers enjoyed a great chance to do…
Influencing the Influencers: Understanding IDG’s Connected B2C Audience
Effective B2C marketing is a roadmap of reaching the right audience with the right message in the right place at the right time. For many brands, navigating this road to actively engage target audiences is…
Crafting Personas to Engage the Empowered Tech Decision-Maker
Buyer personas are a staple of B2B content marketing, but the details of creating and applying them can spark panic in some marketers. Relax, says Matt Naffah, Vice President of Strategic Marketing Services, IDG Communications.…
How to ensure data and brand safety
2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the market for third-party targeting/audience data…