Global Content Director
Great storytelling is Rob’s passion as well as his profession. As a longtime journalist and content marketer, Rob has written extensively on media, marketing and technology topics. His current areas of focus for technology content marketers include the art and science of storytelling and the importance of developing a data-driven content strategy across the buyer journey.
The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions. [...]
The Massachusetts Bay Transportation Authority (MBTA), more commonly known as the T, is the largest transit system in New England and the fifth largest in the United States. It was the first subway in the…
I’ve written before about the importance of good storytelling as a differentiator for technology content marketers. Storytelling is the backbone of any brand, and to tell a great story you need to deeply understand and…
Owens Corning is a global building and construction materials leader committed to building a sustainable future through material innovation. And much of that innovation is enabled by technology. Annie Baymiller, the company’s Global CIO and…
Digital transformation is an overused term, but there’s little doubt that most organizations are transforming at least some part of their business with digital technologies. In the 2023 edition of Foundry’s annual Digital Business study,…
How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers not only see your content but actively engage with it?
Understand the opportunity and urgency to influence buyers along each stage of this decision-making process. Buyer-centric content marketing is central to this “brand-to-demand” approach.
With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.
Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted en masse to a mix…
Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored by IDG). The majority of tech marketers (52%) say their organization is moderately…
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that carry over from year to year. The one constant that deserves marketers’ full…