Rick Currier

Articles by Rick Currier


Navigating obstacles in partner marketing: Lessons learned at a dinner discussion in Silicon Valley

I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Atlassian, AWS, Google Cloud, NetApp and ServiceNow. With all companies battling the economic headwinds, the far-ranging discussion included valuable insights, common challenges, and innovative approaches within the realm of partner marketing. What emerged were remarkable commonalities across diverse [...]

  • Partner marketing
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