The Intersection Newsletter
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Is ABM right for me? A checklist for ABM newbies
ABM has grown in recent years, being adopted by many marketing teams that previously relied solely on marketing automation and demand generation strategies. But more and more, marketing teams have
3 challenges marketers face with integrating their tech stacks
Top challenges with ABM / martech stack integrations As marketers and salespeople, we’re responsible for engaging and converting prospects throughout the buyer’s journey and across platforms. Integrating and leveraging all
Partner Marketing Study 2022
It is no secret that partner marketing is complex – the inherent interdependencies among partners, the sheer number of partners working together, and competing priorities all add to the complexity
The 5 core skills every BDR needs
Business Development Representatives (BDR) are crucial for driving growth and increasing conversion rates. Their main function is to build the business side of an organization, and they do this through
Work with Sales Development Services
Foundry sales development services provides specialist outsourced business development teams for technology vendors. Our services help clients manage costs, improve conversion rates, and reach peak performance, without changing their in-house infrastructure. Research
Here’s what separates ‘great’ from ‘good’ in tech content marketing
With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.
Overcoming challenges to hiring strong sales development representatives
If your organization can’t prospect, qualify and nurture leads, sales teams will be at the mercy of dead ends and low conversion rates. A healthy sales pipeline is full of
How to hire and train high-performance sales development teams
In theory, responding to inbound prospects and transforming MQLs into SQLs isn’t rocket science. But doing this at scale is where the challenges typically begin with sales development. On average,
Security Priorities for CSOs in Germany
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market
A data & analytics webcast for tech marketers
Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how
Data & Analytics executive summary 2022 – APAC region
According to the 2022 Foundry Data & Analytics research study, 60% of APAC IT decision-makers plan to increase their investment in data-focused initiatives in the next 12-18 months, and will spend
Data & analytics is driving the business forward [Infographic]
According to the 2022 Data & Analytics Study, 88% of IT decision-makers (ITDMs) agree that collection and analysis of data has the potential to fundamentally change the way their company
4 steps you can take to fix your channel partner relationships
The channel has been a mainstay for decades, helping vendors get their products and solutions out into the hands of customers at scale. However, the landscape transformed in the last
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud.
Why aren’t your channel partners hitting sales targets?
Channel partners have been helping vendors get their products into the hands of customers for many years, making indirect sales possible. They can be a great asset, especially for multi-solution
The state of the Channel: transformation, technology and data
In the Channel, both vendors and resellers are dealing with waves of disruptive change on multiple fronts. We should remain alive to what we’re witnessing: nothing less than the reinvention of last
Technology for sales development: a guide for decision-makers
Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from
The State of Sales Development for Technology Firms in Europe
How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales Development in Europe, based on unique research from
Surviving and thriving: The sales development landscape for technology firms into 2022
How firms are adapting to the need to grow in extraordinary times It’s been another very tough year as businesses continue to grapple with the fallout from the pandemic and scramble
What is holding your sales development team back?
We surveyed over 300 global sales development professionals in the technology sector to shed light on the sales development landscape. Download the infographic for insights on how: teams work across
Explore data-driven plans in EMEA
Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in EMEA have on their radar, challenges associated with their data
Future of Work Executive Summary 2022
All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of collaboration while reinventing employee experiences and evolving how
Future of Work Study 2022
In its first year, Foundry’s Future of Work study was conducted to better understand the workplace impact of the pandemic over the past two plus years and how organizations are
Real People Means All People
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of members and allies of the LGBTQ+ community. Pride Month
The world has changed. Have your partner marketing strategies kept up?
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology,