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Tech marketers – here’s your guide to navigating the tech purchase process
The tech purchase process is in continuous transformation. As technology becomes more and more prevalent, it is necessary to align your marketing strategy with the current needs of the buying team.
Role & Influence of the Technology Decision-Maker Study 2023
IT decision-makers rely on trusted sources to navigate the buyers' journey. Learn about the progression of technology, who's involved in IT purchasing, and the sources they rely on in each stage.
4 key takeaways from 2023 Role & Influence of the Technology Decision-Maker research
John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.
How to optimize your ABM strategy with intent data
It’s no secret that B2B buyers are changing. 87% of B2B buyers said they would prefer to self-serve their buying journey – meaning by the time a buyer fills out a contact
How 365Talents launched global ABM and intent with Foundry
Learn how 365Talents launched a successful global ABM and intent data strategy, driving revenue for their AI-driven talent management solutions. The client Founded in 2015, 365Talents is building the next
$9.9 Million in influenced pipeline with SugarCRM’s winning ABM formula
Sugar leverages the Foundry ABM platform, Bombora Surge Topics, and G2 intent data signals to identify in-market accounts early and galvanize sales and marketing to discover pipeline as one team.
Tech marketer’s guide to content marketing
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage
Digital Business executive summary 2023
Based on the 2023 Digital Business study, this executive summary provides insight into the digital-first business objectives organizations are planning for, challenges associated with achieving digital success, and the tools and
Is the MQL undermining marketing?
When sales and marketing lack consensus, opportunities get left on the table On an almost weekly basis in our organization, in reviewing our campaign progress and numbers for the month,
Role & Influence of the Technology Decision-Maker white paper 2023
Insights to help tech vendors understand the decisions made around their products and services as they plan their strategies for the future and gain an advantage in this competitive landscape.
Understanding digital business maturity levels is critical to better marketing
Digital transformation is an overused term, but there’s little doubt that most organizations are transforming at least some part of their business with digital technologies. In the 2023 edition of
CMO Perspectives: Michael Beckley, Appian
In this episode of CMO Perspectives, Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, joins Foundry’s Global CRO, Matt Yorke, to discuss redefining the technology
How OpenText generated millions of pipeline in 6 months
OpenText collaborated with CIO.com, Foundry’s trusted source of information for IT leaders, to create a customized BrandHub experience, achieving 66K+ page views and engaging 4K+ target accounts. | Digital Futures:
Foundry’s customer journey research
Exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. Find tips for engaging with today’s tech decision-makers.
Insight into the technology purchase process – who’s involved and the sources they rely on
Despite continued economic pressures, technology budgets appear to be “recession proof” as 88% of tech buyers say their budgets will either increase or remain the same over the next 12
The AI-powered search wars: publishers with genuine audiences will thrive, while the clickbait media will die
The ChatGPT release in November 2022 began an AI mad frenzy. Publishers are beginning to rethink their strategy after Bing integrated OpenAI and Google launched its own version called Bard.
Research: Increase ad performance by 2.5x with intent-based targeting
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?
Digital Business Research 2023
Gain a better understanding of where organizations are in their digital-first journeys, the objectives driving digital initiatives, and how you can assist technology buyers on their path to success.
First-party, second-party, third-party intent data: what’s the difference?
Mastering intent data In recent years, B2B buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars,
Three ways ABM increases sales productivity
For me, productivity doesn’t hit until I’ve had my morning cup of coffee. In comparison, I like to think about ABM as a cup of coffee for sales. Using an
Who is the CIO in 2023? An exclusive discussion with tech leaders
This year’s State of the CIO study outlines how the role of the CIO continues to evolve in today’s business climate, and explores their business and tech initiatives as they
In search of content marketing’s perfect balance
How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers not only see your content but actively engage with it?
5 ways to ensure adoption of ABM programs and tools
Get ABM program buy-in and adoption across departments from your C-suite to your end users with these tips. “We have an ABM platform but our team doesn’t even use it
ABM campaign crash course: building orchestrated ABM campaigns
You made it to our final installment of the ABM Crash Course Series! In today’s crash course, we’re going to cover everything you need to know to optimize your ABM
ABM campaign crash course: step-by-step guide to upgrade your ABM campaigns with intent data
A comprehensive guide to account-based intent data Intent data has been an ABM buzzword for quite some time and is a major player in modern account-based campaigns’ ability to boost