The Intersection Newsletter
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As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
A long way from basement IT: the dynamic role of the modern CIO
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the
On the road, Jessica White, Vigor
Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices,
Have marketing ICPs caught up to the tech company first revolution?
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a
Exploring common ground: Partner marketing insights from a dinner at the Boston Seaport
Last week, I had the privilege of co-hosting a dinner that brought together various titled, partner marketers from Workday, Dell, Salesforce, Microsoft, and Lookout to share their insights about managing
On the road: Brandon Friesen, Just Global
Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses
On the road: Andrea D’Amato, Foundry
In this week’s episode, Rick is joined by Andrea D’Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies,
On the road: Jennifer Jarrad, Elastic
Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative
The new CIO-vendor relationship
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look
How to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to
On the road: Zoë Crowder, IDC
Join Rick Currier as he sits down with Zoë Crowder, Group Vice President at IDC’s custom solutions group. Together, they explore the world of market research and IDC, discussing topics
How to engage and market to security buyers
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know
On the road: Dean Wootton, Pure Storage
Join Rick Currier for another dynamic episode as he converses with Dean Wootton, a partner marketing professional at Pure Storage. Discover Dean’s journey from sales and distribution to his current
On the road: Rajashree Rammohan, Foundry
This week, Rick is joined by Raj Rammohan, VP of Partner Marketing and Alliances at Foundry. This episode explores how to overcome marketing challenges and maximize resources in the EMEA
Are marketers and IT aligned on AI initiatives?
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember
On the road: Clarissa Gent, AWS
Join Rick Currier in London with special guest Clarissa Gent, a trailblazer in partner marketing at AWS, as they explore career growth and empowerment. Clarissa details her career journey, emphasizing
Security priorities: a look ahead
According to Foundry’s Security Priorities research, 88% of organizations are aware of what caused their security incidents in the past year. This infographic shares insight into what caused these incidents,
Inside the C-suite: CIOs share how their role is evolving
Even as CIOs devote time to modernization and optimization, their primary charter is as change makers championing and leading business transformation.
On the road: Richard O’Connor, B2B Marketing
In this episode, Rick is joined by Richard O’Connor, CEO of B2B Marketing-Propolis. Listen in as they discuss the impact of B2B marketing communities. From tea culture to career paths,
On the road: Angela Salerno, Cribl
Join Rick Currier and special guest Angela Salerno, Sr. Director of WW Partner Marketing at Cribl for another captivating episode of On the Road. From reliving honeymoon adventures to discussing
Back to the future: DEMO’s legacy and impact on tomorrow’s technology
Sometimes you just want to see how products work. That’s the idea behind DEMO, in which technology vendors provide a “show and tell” experience of their new features or platforms, software, and hardware. Hosted by…
On the road: Clint Oram, SugarCRM
In this episode Rick is joined by Clint Oram, SugarCRM founder and host of the Fuel Growth podcast. Clint shares how his fascinating journey from bar backing, bouncing, radio DJ’ing
Technologies taking center stage
We surveyed IT leaders to gauge which technology areas IT leaders will focus on over the next year, and the direction of spending within those categories.
CIO Tech Poll: Tech Priorities Study
The AI frenzy continues in 2024, with both tech budgets and IT leaders’ time and attention being claimed by AI-related initiatives. According to CIO’s 2024 CIO Tech Poll: Tech Priorities
On the road: Rachael Ferranti, Foundry
Join Rick and Rachael Ferranti, VP of Marketing at Foundry, for a captivating exploration of personal and professional growth, partner marketing 101, and the power of authentic relationships. Rachael shares