The Intersection Newsletter
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A Miracle on North 1st Street
We could all use a bit of cheer this holiday season and instead of watching another cheesy Hallmark movie, we made our own! Whether you love them, hate them, or
How to engage and market to cloud buyers
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the
On the road, Waleed Rashid, Enterprise Partnerships
In this episode Waleed Rashid delves into his unique journey from Afghanistan to leading partnerships at Acquia. He shares insights from his diverse background, including running a mining company and
How to Turn an Anonymous Website Visitor Into a Warm Sales Lead
Getting the most leads from your website is more important than ever. In this article, we’ll walk you step by step through how to turn anonymous website traffic into qualified
The B2B Marketer’s Guide to the Third Party Cookie Apocalypse
In light of everything happening in the world right now, it might seem a little dramatic to call what’s happening with third party cookies an “apocalypse,” but hear me out.
How Dynamic Google Ad Retargeting Saves Your Marketing Budget
Retargeting ads can drive great ROI but without a smart strategy, they can waste budget fast. Discover how to optimize your spend with dynamic targeting. 🔁 What Are Retargeting Ads?
To Gate or Not To Gate, The Gated Content Showdown
Gated vs. ungated content is one of the biggest strategic debates in content marketing. Learn the pros and cons of each and how first-party intent data gives you the best
What Is the Return on Technology Investment?
Learn how to calculate ROI from new tech purchases and how to avoid wasting budget on tools that don’t scale with your business. Understanding Tech ROI: The Core Question “How
What Is a Tracking Pixel
Tracking pixels may be small, but in the hands of savvy marketers, they can be a powerful way to track website visitors and campaign performance. The Pixel Behind the Screen
Why Data Integrity Matters
Learn how data integrity impacts your ability to identify accounts, personalize content, and run accurate marketing campaigns. Why Data Quality Is Everything Integrity is a universally valued principle but when
Cloud computing executive summary
Artificial intelligence fuels next wave of cloud expansion In its 11th year, Foundry’s 2024 Cloud Computing Study was conducted to measure cloud computing trends among technology decision-makers, including adoption plans,
5 Quick Tips for Following Up with Sales Prospects
Improve your follow up process with these 5 proven tips. Learn how to re-engage leads without overwhelming them and move them closer to a sale. Why You’re Not Hearing Back
Account Scoring Step by Step: Make First Party Intent Data Work for You
Account scoring is one of the most effective ways to leverage first party intent data and turn anonymous website traffic into sales and marketing leads. Moving Beyond Fit Based Scoring
On the road, Kristin Gower, EssenceMediacom
In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B
What Are Retargeting Ads
Most website visitors will browse and leave your site without converting. Retargeting helps bring them back and turn intent into action. Why Retargeting Ads Matter In an ideal world, everyone
Account Based Marketing in the Age of Work from Home
Adapting ABM for remote work is crucial. Discover how to keep your strategy relevant, personalized, and impactful in today’s evolving landscape. Remote Work Isn’t Temporary, and Neither Are Its Marketing
Let’s Talk About IP Address Intelligence in Your Chat Platform
Chatbots are good but how can we make them great? See how integrating IP address intelligence can enhance your conversational account-based marketing. Website Leads, Marketing, Account-Based Marketing In a perfect
The Cookie Has Crumbled Now What
The entire cookie based industry has been on a steep decline for some time now, and it looks like it is finally time to say goodbye. For digital marketers everywhere,
Marketing Attribution ABM’s Final Frontier
First off, for all you Star Trek fans out there, I know “Final Frontier” sounds better, but the title should really be “ABM’s Final Hurdle.” Why? Because monitoring campaign effectiveness
Third-Party Cookies Are Doomed, Here’s How to Prepare
Third-party cookies are going extinct. Learn how B2B marketers can adapt using first-party data and IP address intelligence to stay ahead. The Demise of Third-Party Cookies Third party cookies are
How to Build a Better ABM Target List Using Firmographics
Account-based marketing (ABM) starts with clarity not content, not creatives. The very first step is identifying who you’re actually going after. The companies on your target account list will shape
5 Ways to Fight Digital Ad Fraud
Protect Your Marketing Budget With Smarter IP Data and Targeting Ad fraud isn’t just a minor threat to digital marketing, it’s a multi billion dollar black hole. Every year, billions
How IP Address Intelligence Still Works for Remote Teams
Even with remote work, account-level insights remain possible. Discover how IP data can still power your marketing strategy even outside the office. Can You Still Use IP Intelligence When Everyone’s
Account Scoring, Step by Step: How to Turn First-Party Intent Into Sales
A Smarter Way to Prioritize Website Traffic and Drive Action Traditionally, account scoring focused solely on how well a company “fit” your Ideal Company Profile (ICP). But here’s the truth:
5 Ways to Decrease Ad Waste Using Google Analytics & Ads
Ad waste is a problem that has plagued the marketing world for years. Fortunately, by leveraging IP address intelligence, marketers can put an end to it. The look on Ben