By marketers, for marketers

Explore by tech topic, such as cloud computing and security, or by marketing tactic, such as events and partner marketing – in a variety of formats to suit your needs.

A Look Back into Some of Our Favorite 2018 IDG Research Stats

Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that […]

CIOs Advance their Strategic Role

With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a […]

2019 State of the CIO

CIO’s 18th annual State of the CIO survey was conducted with the objective of understanding how the role of the CIO continues […]

CMO Perspectives: Jim Williams, VP Marketing, BlueCat

Content is the new advertising, and the best stories are told through the voice of the customer.

The CSO’s Role & Priorities – Part 2

For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the […]

The Future of Security: Security Priorities Webcast

Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand […]

A Guide to the CIO’s Tech Priorities & Spending Plans

This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how […]

CMO Perspectives: Loren Jarrett, CMO, Progress

A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.

CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara

Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.

CMO Perspectives: Sara Baack, CMO, Equinix

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of […]

10 Digital Transformation Influencers to Follow Today

Digital transformation is no longer just an IT initiative – it’s a phenomenon that is top of mind for business leaders across […]

CMO Perspectives: Brian Kardon, CMO, Fuze

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role […]