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2019 Role & Influence of the Technology Decision-Maker Research
The 2019 Role & Influence of the Technology Decision-Maker study provides in-depth information about the evolving influence IT decision-makers play in today’s corporations. In its 12th year, the study looks
CIOs Strive for Strategic Growth
Heads of IT are broadening their strategic role and collaboration with line of business (LOB) to ensure a smooth maturation of digital business transformation. This infographic, based on the 2019
Surprise! IT Execs Jump into the Social Media Pool
If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG research shows that ITDMs are every bit as
Is Digital Transformation Dead? The Experts at IDC Say Absolutely Not
Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit
How to ensure data and brand safety
2019 is the year that digital advertising spending surpassed television’s ad revenue. The data that drives all that online ad spending is itself a $10 billion business. And, yet the
CMO Perspectives: Monique Bonner, SVP/CMO, Akamai Technologies
At the leading ‘edge’ of a hot new industry category
Behind the Scenes at IDC Directions 2019 – How Digital Transformation is Altering the Workplace
According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value
Technology Content Marketing 2019: Benchmarks, Budgets And Trends
Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared
Explore How the Tech Purchase Process Varies by Product Category
The average length of the technology purchase process is 4.8 months. So what are IT decision-makers (ITDMs) doing during this time frame to help them make their final purchase decision?
World Class Security Strategies Brought to Life at CSO50 Conference + Awards
In April, CSO will recognize 50 organizations for implementing world class security solutions at the annual CSO50 Conference + Awards. The 2019 CS050 award winners represent an elite group of
MarketingFit Guide to: Marketing Your Technology to the Retail Sector
Retail is a mammoth industry, directly and indirectly supporting 42 million jobs in the United States. Today’s top IT decision-makers (ITDMs), are tasked with a variety of responsibilities spanning both the IT
14 Marketing Quotes We Love
For decades, marketers have diligently worked to balance art and science in their campaigns. Those successful in this endeavor educate their prospects, build loyalty with customers, get people talking, and
CMO Perspectives: Kevin Spurway, SVP Marketing, Appian
Competitive differentiation with a software guarantee – and Legos
CIOs Embrace Strategist Charter as Digital Business Matures
IT leaders are expanding beyond a technology role, and driving new revenue streams and business models as organizations advance in their digital transformation journeys. The 2019 State of the CIO
Role of the CIO – Making Strides Towards Strategic Growth
For the past 18 years, CIO has conducted the State of the CIO research to gain a better understanding of how the role of the CIO continues to evolve in
Digital Transformation Raises the Bar and the Rewards
The white paper Digital Transformation Raises the Bar and the Rewards , based on the 2018 IDG Customer Engagement research, explores content types consumed throughout the evolving technology purchase process. The research finds that only 40% of work-related
A Look Back into Some of Our Favorite 2018 IDG Research Stats
Dan Zarrella said “Marketing without data is like driving with your eyes closed.” Data comes in many forms, but one area that we love to explore and share is technology
CIOs Advance their Strategic Role
With digital transformation well under way, IT leaders are expanding their business strategy responsibilities, identifying new areas of growth and playing a hand in driving profitability. This executive summary dives
2019 State of the CIO
CIO’s 18th annual State of the CIO survey was conducted with the objective of understanding how the role of the CIO continues to evolve in today’s business climate and to
CMO Perspectives: Jim Williams, VP Marketing, BlueCat
Content is the new advertising, and the best stories are told through the voice of the customer.
The CSO’s Role & Priorities – Part 2
For the past two years, IDG Communications—CSO’s parent company—has conducted the Security Priorities study, an examination of the CSO’s place in the business, his/her challenges, and what their priorities and
The Future of Security: Security Priorities Webcast
Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand the evolving security roles and technologies organizations are
A Guide to the CIO’s Tech Priorities & Spending Plans
This executive summary, based on the CIO Tech Poll: Economic Outlook 2018 and CIO Tech Poll: Tech Priorities 2019 research, outlines how current economic conditions are affecting IT spending plans
CMO Perspectives: Loren Jarrett, CMO, Progress
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.