The Intersection Newsletter
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On the road, Ross Pomerantz, Corporate Bro
In this episode, Rick Currier sits down with Ross Pomerantz, aka Corporate Bro, to discuss his unexpected journey from a tech sales career at Oracle to becoming a full-time content
On the road, Brett Hannath, Intel
Tune in for an inspiring conversation with Brett Hannath, CMO of Intel, as he shares his journey in reshaping Intel’s marketing strategy for a bold, business-focused future. In this episode,
Is AI impacting the security organization? The answer is yes.
While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT
The state of the security situation
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
On the road, Vinita Srivalsan, Couchbase
This week, Rick is joined by Vinita Srivalsan, who shares her journey in partner marketing and her role as the VP of Partner and Alliance Marketing at Couchbase. She highlights
The power of community: Executive insights on overcoming partner marketing hurdles
Partner marketing often feels like a solo journey, but senior marketers from ServiceNow, Cribl, Couchbase, and Moveworks recently came together for an intimate dinner I hosted where they found solidarity
October is Cybersecurity Awareness Month – Here’s what tech marketers need to know
Cyber threats are evolving, and security remains a top concern for IT leaders. That’s why Cybersecurity Awareness Month, launched in 2004, continues to play a vital role in educating businesses
On the Road, Etienne Katz, Foundry
Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting
Regional events, big impact: 4 ways to fuel partner marketing strategies with local events
When it comes to partner marketing, the grand gestures of large-scale co-branded campaigns or major sponsorships using MDF are the cornerstone of success. However, most partnerships are regional or between
The power of experiential: shortening the buying cycle with in-person events
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all
What IT buyer data is telling us about the problems with marketers’ strategies
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options,
On the road, Lee Rennick, CIO Communities, Foundry
This week Rick Currier sits down with Lee Rennick, Executive Director of CIO Communities and host of CIO Leadership Live, at the CIO 100 Symposium in Colorado Springs. They discuss
Tracking success: Partner marketing insights from a dinner at Denver’s Union Station
Our recent partner marketing dinner in Denver brought together some of the brightest minds in the industry. Connecting marketing leaders from Palo Alto Networks, Cloudera, Workday, Automation Anywhere, Elastic, and
How to engage and market to cloud buyers
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the
On the road, Waleed Rashid, Enterprise Partnerships
In this episode Waleed Rashid delves into his unique journey from Afghanistan to leading partnerships at Acquia. He shares insights from his diverse background, including running a mining company and
Cloud computing executive summary
Artificial intelligence fuels next wave of cloud expansion In its 11th year, Foundry’s 2024 Cloud Computing Study was conducted to measure cloud computing trends among technology decision-makers, including adoption plans,
On the road, Kristin Gower, EssenceMediacom
In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B
On the road, Tanguy Le Roux, HCL Software
Blending finance, sales, and marketing: a conversation with Tanguy Le Roux In a recent episode of on the road, Rick Currier sat down with Tanguy Le Roux, global head of partner
On the Road, The State of Partner Marketing
In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape
The State of Partner Marketing 2024
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access
On the road, Aimee Catalano, Google Cloud
Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as
Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
On the road, Asher Mathew, Partnership Leaders
In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher’s move from Pakistan to San Jose, and the value of partnership leadership. Asher
On the road, Stephen Banda, Lookout
Join Rick Currier and Stephen Banda from Lookout as they discuss the company’s evolution from mobile to cloud security and the key role of managed service providers. Explore the shift
Inside the CIO’s tech landscape [infographic]
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where