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How to engage and market to cloud buyers
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the
On the road, Waleed Rashid, Enterprise Partnerships
In this episode Waleed Rashid delves into his unique journey from Afghanistan to leading partnerships at Acquia. He shares insights from his diverse background, including running a mining company and
Cloud computing executive summary
Artificial intelligence fuels next wave of cloud expansion In its 11th year, Foundry’s 2024 Cloud Computing Study was conducted to measure cloud computing trends among technology decision-makers, including adoption plans,
On the road, Kristin Gower, EssenceMediacom
In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B
On the road, Tanguy Le Roux, HCL Software
Blending finance, sales, and marketing: a conversation with Tanguy Le Roux In a recent episode of on the road, Rick Currier sat down with Tanguy Le Roux, global head of partner
On the Road, The State of Partner Marketing
In this episode, we dive deep into Foundry’s latest research on partner marketing within the technology industry. Our goal is to provide you with actionable insights that can help shape
The State of Partner Marketing 2024
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access
On the road, Aimee Catalano, Google Cloud
Join Rick Currier and Aimee Catalano as they explore partner marketing at Google Cloud. Aimee shares her journey in building a successful global partner marketing organization and overcoming challenges as
Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
On the road, Asher Mathew, Partnership Leaders
In this episode, Rick Currier and Asher Mathew discuss the tech industry in the Bay Area, Asher’s move from Pakistan to San Jose, and the value of partnership leadership. Asher
On the road, Stephen Banda, Lookout
Join Rick Currier and Stephen Banda from Lookout as they discuss the company’s evolution from mobile to cloud security and the key role of managed service providers. Explore the shift
Inside the CIO’s tech landscape [infographic]
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where
As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
A long way from basement IT: the dynamic role of the modern CIO
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the
On the road, Jessica White, Vigor
Join Rick Currier as he welcomes Jess White founder of Vigor. Listen in as she shares her journey from corporate roles to agency founder, highlighting partner marketing challenges, best practices,
Have marketing ICPs caught up to the tech company first revolution?
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a
Exploring common ground: Partner marketing insights from a dinner at the Boston Seaport
Last week, I had the privilege of co-hosting a dinner that brought together various titled, partner marketers from Workday, Dell, Salesforce, Microsoft, and Lookout to share their insights about managing
On the road: Brandon Friesen, Just Global
Join Rick and Brandon Friesen, CEO of Just Global, as they discuss the latest trends in B2B marketing. Brandon shares his journey from tech editor to agency president and discusses
On the road: Andrea D’Amato, Foundry
In this week’s episode, Rick is joined by Andrea D’Amato, Chief Revenue Officer at Foundry. Listen in as they discuss how to engage your customers with effective content marketing strategies,
On the road: Jennifer Jarrad, Elastic
Join host Rick Currier as he explores the dynamic world of tech marketing with Jennifer Jarrad, Partner Marketing Director at Elastic. Discover Jennifer’s journey from G-Tech Technologies to leading innovative
The new CIO-vendor relationship
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look
On the road: Zoë Crowder, IDC
Join Rick Currier as he sits down with Zoë Crowder, Group Vice President at IDC’s custom solutions group. Together, they explore the world of market research and IDC, discussing topics
How to engage and market to security buyers
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know
On the road: Dean Wootton, Pure Storage
Join Rick Currier for another dynamic episode as he converses with Dean Wootton, a partner marketing professional at Pure Storage. Discover Dean’s journey from sales and distribution to his current