The Intersection Newsletter
Subscribe for the latest marketing and technology insights from Foundry
Tech Marketer’s Guide to Virtual Events
While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to
How Webex by Cisco gained visibility with IT leaders in person
Webex by Cisco partnered with Foundry Events and connected with ideal clients at the CIO 100 Awards. Connect with your ideal clients at the CIO 100 Awards Webex by Cisco
Mastering the trends in event marketing
Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in
Insight into EMEA cloud computing plans
Explore cloud computing trends in EMEA As EMEA companies increasingly see value from cloud migration, they’re pursuing a deliberate cloud-first or cloud-native approach to IT infrastructure. Foundry’s 2022 Cloud Computing
Quick wins with account-based marketing (ABM)
Need to prove pipeline impact and looking for some quick wins? ABM has you covered. Check out the following account-based marketing solutions proven to generate quick and powerful steps to
The 800-pound martech gorilla that B2B is ready for
There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it's what B2B has been missing. Are you prepared?
Explore cloud computing trends in APAC
Cloud computing trends in the APAC region According to Foundry’s 2022 Cloud Computing research, just 27% of companies in the Asia-Pacific (APAC) region currently have most or all of their
Splunk leveraged in-person events to achieve results that beat the benchmarks
Splunk leveraged the CIO 100 Awards & Symposium to drive awareness amongst 360+ attendees and establish partnerships with executive level customers. The client Splunk Inc. helps organizations ask questions, get
Measured and deliberate IT buying decisions dominate APAC region
Businesses in the Asia/Pacific (APAC) region are investing aggressively in IT as digital transformation initiatives gather steam. However, they take a slower and more methodical approach to choosing technology than
EMEA buyers cautiously stockpile technology portfolios
The setbacks of the past two years haven’t deterred businesses in the Europe/Middle East/Africa (EMEA) region from forging ahead with digital transformation initiatives, although somewhat more cautiously than their peers in other regions. Foundry’s
Who is the CIO? Defining IT leaders and their roles
The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond.
6 effective lead nurturing strategies for 2022
A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the
Addressing common ABM misconceptions
The modern B2B purchase journey is complex. Done right, account based marketing (ABM) practices can help you strengthen your marketing strategy, win new accounts and grow revenue. However, before you
HPE software webinar series builds awareness & generates new leads in Germany
Foundry hosted a three-part series using Computerwoche to leverage Hewlett Packard Enterprise’s structured approach for EU-GDPR and generate engagement with B2B IT executives. The series successfully attracted 297 attendees, surpassing
CMO Perspectives: Amy Protexter, SVP Marketing, Insight
“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during a recent conversation. She applies this advice to
Kickoff Black History Month with these tech resources
The origins of Black History Month February is Black History Month and Foundry is taking this opportunity to celebrate, raise awareness of and pursue continual learning of Black history. Black
Foundry & Domo bring 6 years of CIO data to life
Domo partnered with Foundry to build a media strategy for their embedded analytics solution, Domo Everywhere, and visually represent the State of the CIO research for their senior-level IT target
The 5 biggest challenges tech marketers face in ABM (and how to solve them)
When we last surveyed B2B technology marketers around the world in 2021, the positive impact of account-based marketing (ABM) was already clear. Although one-third of respondent organisations had been practising
Security priorities for the EMEA region
This EMEA-specific Foundry Security Priorities executive summary provides insight into the current security projects that organizations are focused on today and in year ahead. This executive summary also showcases the
22 for 2022
IDG Observations for the Year Ahead
We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing…
Insight into the priorities of APAC security leaders
According to Foundry’s 2021 Security Priorities research, the Asia-Pacific region leads the nation in ransomware and other cyberattacks. This is weighing on security leadership, as 94% of APAC respondents believe that
5 key elements for a successful business development team: Is your organization set up for success?
If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape into 2022‘, this is one of the most
Why blending in-house and outsourced sales development works
Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is getting more difficult, especially for technology organizations. Why
Digital Business executive summary 2021 – APAC region
Based on the 2021 Digital Business study, this executive summary provides insight into the digital-first business objectives APAC organizations are planning for, challenges associated with achieving digital success, and the tools
Peer Insight: How Four Marketing Executives Utilize ABM
Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a global survey of more than 500 B2B tech