In this episode Rick Currier sits down with Kristin Gower, Global President of B2B at Essence Mediacom, to discuss her remarkable career journey and insights into the world of B2B marketing. Kristin shares her experiences living and working around the globe, the influence of her background in organizational psychology on her current role, and the growing need for partnerships due to trends like video content, E commerce, and AI. They also delve into the latest Essence Mediacom state of B2B media report, and Kristin’s advice for personal and professional growth. Plus, hear about Kristin’s experience at Cannes Lions and her thoughts on the future of marketing. Tune in for a conversation filled with valuable takeaways for anyone in the tech marketing space!
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Kristin Gower, is the Global President at EssenceMediacom
About EssenceMediacom :
EssenceMediacom is GroupM’s newest and largest agency, committed to delivering marketing breakthroughs for brands. It has disrupted the old models across media, creative, innovation and analytics to find new opportunities for advertisers and deliver truly integrated media solutions.
Borne out of two pioneering agencies, EssenceMediacom fuses Essence’s performance, data, analytics and creative technology DNA with MediaCom’s scaled multichannel audience planning and strategic media expertise. Learn more at https://www.essencemediacom.com
