Rick Currier sits down with Etienne Katz, the Global Head of Events at IDG, during the CIO 100 Symposium and Awards ceremony. They discuss the role of events in connecting CIOs, tech marketers, and vendors, while also exploring how event strategies can enhance broader marketing campaigns. Etienne shares insights on the importance of integrating digital and in-person experiences for impactful business decisions, providing tips for aligning event marketing with enterprise goals.
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Etienne Katz is the VP, Global IDG Event Partnerships, Foundry
About Foundry, an IDG Inc. Company:
Foundry helps companies bring their visions to reality through a combination of media, marketing technologies and proprietary data on a global scale. Our intent data and martech platforms are powered by data from an owned and operated ecosystem of global editorial brands, awards, and events, all engineered and integrated to drive marketing campaigns for technology companies. Foundry is dedicated to generating and innovating with data, driving demand for technology marketers with 38 offices in markets around the globe. Foundry is a wholly owned subsidiary of International Data Group, Inc. (IDG), the world’s leading tech media, data, research, and marketing services company. To learn more about Foundry, visit www.foundryco.com.
