Learn how 365Talents launched a successful global ABM and intent data strategy, driving revenue for their AI-driven talent management solutions.
The client
Founded in 2015, 365Talents is building the next generation of AI-driven talent management solutions. 365Talents streamlines HR processes by mapping employee skills, identifying business needs and uncovering internal opportunities smarter and faster. Their platform helps companies organize talent internally and future proof their workforce.
Client challenge
As 365Talents began to expand globally and into the US, they needed a platform to help them prioritize opportunities in a niche market and see a direct impact on pipeline. While researching ABM platforms, they realized most vendors could only provide a handful of the capabilities they needed. The team wanted a single platform for all their ABM initiatives, instead of piecing together multiple tools. Foundry’s value proposition, learning resources, and the ability to provide contact level data stood out amongst other vendors as the best fit for 365Talents when they jump-started their ABM program.
Program strategy & solution
Marketing utilizes intent data insights and integrates their leads and MQLs from HubSpot into their campaigns. Then the team orchestrates campaigns by engaging target accounts with top of funnel content that addresses industry-specific pain points. The 365Talents sales team then references intent data reporting to help them prioritize outreach.
Results
365Talents’ strong sales and marketing alignment in conjunction with Foundry reporting, led to five deals impacted through the use of intent data in 2022. As they expanded, the team’s alignment and intent data insights helped them scale campaigns across global regions. In 2022 the team saw an average time of 19 days between ad surge and deal creation and influenced €1.5M in pipeline thus far.
