Understanding the cloud computing purchase process
Gain insight into the cloud purchase process, such as types of purchases being made, content types and information sources relied upon, and who is involved in each stage of the process.
Research topic
White paper
From hype to reality: AI adoption gains traction in 2025
Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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Cybersecurity Awareness Month – A strategic moment for tech marketers
October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust. Now,…
State of the CIO in North America
According to the global 2025 State of the CIO study, 90% of organizations in North America expect their overall IT budget to either increase or stay the same this year. North American CIOs expect an…
State of the CIO in APAC
The 2025 State of the CIO research reveals that the CIO role in the APAC region is becoming elevated. These individuals are spending more time on security management while working more closely with line of…
State of the CIO in EMEA
In the EMEA region, the role of the CIO is evolving. According to the 2025 State of the CIO study, 77% view themselves as a changemaker, increasingly leading business and technology initiatives. Supporting this, EMEA…
AI dominates the cloud conversation
In its 12th year, Foundry’s Cloud Computing Study was conducted to measure cloud trends among technology decision-makers around the globe. The research includes adoption and spending plans, business drivers, challenges, and top cloud growth areas, such…
CIOs strategize for AI-driven business
Key takeaways from the State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
Driving engagement and trust with today’s IT buyers
Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs is a valuable resource for…
Is AI impacting the security organization? The answer is yes.
While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT or business function, to effectively…
The state of the security situation
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
5 Unique Ways to Improve Your Google Search Ads
Google Search Ads are a staple in any performance driven marketing strategy. Remarketing ads in particular are known for their effectiveness recapturing users who previously engaged with your website but didn’t convert. In fact, data…
RollWorks Strengthens its Data Foundation with Accelerated Product Development and New Partnerships
San Francisco, CA RollWorks, a division of NextRoll, today further entrenched its leadership in account centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and an upcoming…
How B2B Marketers Can Replicate Amazon’s Success With First Party Data
In this article, we take a close look at Amazon’s success using first party intent data, and how B2B marketers can excel using the same techniques. Introduction: The Power of Amazon’s Personalization Engine Let’s face…