White paper
CIOs strategize for AI-driven business
Key takeaways from the State of the CIO study, providing insights into the CIO's role, challenges, priorities, and initiatives for the upcoming year.
Research topic
White paper
From hype to reality: AI adoption gains traction in 2025
Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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White paper
Driving engagement and trust with today’s IT buyers
Based on Foundry’s 11th annual Customer Engagement Survey, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This global research of 670 ITDMs is a valuable resource for…
Is AI impacting the security organization? The answer is yes.
While Artificial Intelligence isn’t necessarily a new technology, the ease and accessibility of Generative AI has opened a passageway that allows all end users, whether they are in an IT or business function, to effectively…
White paper
The state of the security situation
This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs.
Blog
October is Cybersecurity Awareness Month – Here’s what tech marketers need to know
Cyber threats are evolving, and security remains a top concern for IT leaders. That’s why Cybersecurity Awareness Month, launched in 2004, continues to play a vital role in educating businesses and individuals on best practices…
Blog
The power of experiential: shortening the buying cycle with in-person events
I’ve always been an advocate of events as the fundamental intersection between buyers and sellers. When executed thoughtfully, events—both large and intimate—foster essential relationships that create real value for all that show up. As the…
Blog
What IT buyer data is telling us about the problems with marketers’ strategies
The tech purchase process is becoming harder on buyers and sellers alike. As buying teams grow and vendor landscapes become more crowded, buyers now face an overwhelming array of options, straining them when it comes…
Guide
How to engage and market to cloud buyers
Based on Foundry’s Cloud Computing and Buyer’s Journey research studies, this tech marketer’s guide dives into actionable insights regarding the cloud computing purchase process. You’ll explore key fundamentals of the purchase process that are necessary…
White paper
Cloud computing executive summary
Artificial intelligence fuels next wave of cloud expansion In its 11th year, Foundry’s 2024 Cloud Computing Study was conducted to measure cloud computing trends among technology decision-makers, including adoption plans, spending, business drivers, challenges, and…
White paper
The State of Partner Marketing 2024
This research outlines the value tech marketers receive from partner initiatives, the programs they’re focused on, how they measure success of their projects, and the challenges they experience. Gain access to key takeaways, charts and…
Infographic
Customer Journey Poster
Tech marketers need to target all levels of IT organizations with buyer-centric messages at each stage of the process. Here's how to deliver the right content, to the right person, at the right time.
Infographic
Inside the CIO’s tech landscape [infographic]
According to the 2024 CIO Tech Poll: Tech Priorities research, 54% of CIOs expect their IT budget to increase in the next 12 months. To no surprise, the technologies where tech leaders anticipate their spending…
Blog
As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their…