This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs. [...]
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Nobody said running a business development representative (BDR) team in the technology sector is a straightforward process. In simple terms, it is hard to recruit and retain staff, they get diverted into doing other tasks,…
To overcome the challenges of people retention, in late 2020, Foundry Sales Development Services surveyed over 300 respondents working in marketing within technology companies. This blog takes a deeper look at understanding the challenges organizations…
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving the way with their marketing…
You have a great product and have started to develop the sort of reviews and reputation that should appeal to at least a sizeable chunk of an IT market that Foundry says will pass $5…
Today we celebrate International Women’s Day (IWD) – a valuable opportunity to acknowledge the widespread achievements of women, and to also honor those who have (and continue to) advocate for equality and change. In 1975,…
CSOs have always needed to stay agile as business risk is constantly evolving and transforming. The transition to work from home, immediate need for secure collaboration tools and the pivot from established command centers and…
In its 20th year, the 2021 State of the CIO research provides an understanding of how the role of the CIO continues to evolve in today’s business climate and helps define the CIO agenda for 2021.…
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the valuable content presented that we…
Spending on consumer technology has soared amidst the global pandemic, so it’s no surprise that while individuals remain socially distanced, the use of technology allows strong connections to remain intact. And, while tech enthusiasts continue…
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social media and video provide the…
The world of search engine optimization (SEO) can pose many challenges for marketers. SEO is constantly evolving and there is a bit of unpredictability involved, making it a difficult field to master. Anyone can create…
Foundry collaborated with Lenovo to create ‘Late Night I.T’, an innovative talk show that has garnered over 195+ page views. The show delves into the profound impact of smart information technology. The client Lenovo has…
Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you do just that. Explore what…
Hopefully the immediate business adjustments and re-prioritization of efforts are behind you – making sure employees are safe and staying healthy, getting people set up in their new work from home office spaces, staying connected,…
Content Marketing Institute’s new research finds that 74% of technology marketers have a content marketing strategy. Download this report to uncover how other organizations are utilizing content marketing techniques and benchmark yourself against the competition.…
Partner marketing has gone from a benefit enjoyed by only the largest firms to an essential component of a modern sales and marketing ecosystem. IDG’s Partner Marketing research study helps defines the value of partner…
First conducted in 2014, the 2020 Foundry* Partner Marketing research continues to provide insight into the benefits and challenges of partner marketing, and the partner initiatives that companies have in place. This year the study…
As the technology landscape continues to evolve, industry events have emerged as a great way for tech marketers to reach buyers and shorten the sales cycle. Events provide a fantastic opportunity to engage with your…
Real world business lessons shared at CIO Perspectives Boston 2019 Gone are the days of the CIO being the controller. Today’s most progressive IT leaders are focused on digital innovation while transitioning from a “know-it-all”…
In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the appropriate time. This video is…
Is the hype surrounding digital transformation fading? You’re not alone if you’re starting to feel that way. The term has been used ad nauseam over the years, becoming a bit of a tired cliché. Some…
According to IDC, 46% of organizations are digitally determined – meaning they have tactics in place to reboot their culture, create one digital transformation (DX) strategy, understand the financial value of DX, and have a…
Content Marketing Institute’s latest research shows technology marketers are seeing more success with content marketing. According to the research, 75% of tech marketers reported their organization is more successful with content marketing compared with one year ago. Download…
Competitive differentiation with a software guarantee – and Legos
Security continues to be a top issue for organizations. To have in-depth conversations about the security landscape, tech marketers need to understand the evolving security roles and technologies organizations are investing in. Fortunately, CSO’s SVP/Publisher,…
