Guide
Tech marketer’s report card
Are you creating the content that your audience needs? Look at what IT decision-makers truly need throughout the purchase process and what tech marketers currently create and have on their radar.
Content marketing
White paper
How to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
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White paper
Tech marketer’s guide to content marketing
Content really is king. But, as critical as a content strategy is to your overall marketing plan, many tech marketers still struggle to create relevant and interesting content to engage their target audience. So, how…
Blog
In search of content marketing’s perfect balance
How do you strike the perfect balance between creating high-quality content and a high-quality distribution plan so that potential buyers not only see your content but actively engage with it?
Guide
ABM campaign crash course: how to deliver a personalized experience
Welcome to the second installment of our ABM Campaign Crash Course series. In our premiere post, we had an in-depth discussion and a step-by-step guide on display ads. Today’s course is going to get personal. Don’t…
Blog
Generative AI will transform the way we engage with content… just don’t ask it to write the news
No one can be certain of the full impact Generative AI will have on content production and consumption, but two things are certain: the impact will be huge, and AI won’t replace human creators. Generative…
Blog
Can martech lead us back to the empathy at the core of marketing in 2023?
In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the…
Blog
Foundry’s Observations for the Year Ahead – 2023
We surveyed leaders across our company for their predictions for the new year. From trust and transparency to B2B influencer marketing here are the top marketing observations for the year ahead: 1. Matt Yorke: Trust…
Blog
Does your content marketing deliver on a brand-to-demand scale?
Understand the opportunity and urgency to influence buyers along each stage of this decision-making process. Buyer-centric content marketing is central to this “brand-to-demand” approach.
Blog
4 content marketing tips B2B marketers should know for 2023
As marketers in the B2B world, we know that marketing trends come and go, and we must adapt as the world and technology changes around us. This past year, we learned a lot about what…
Blog
Here’s what separates ‘great’ from ‘good’ in tech content marketing
With remote and hybrid work models likely here to stay, technology content marketers will need to continue to raise their game to attract and engage with IT buyers.
Blog
Where are IT decision-makers on their data-driven journey?
Today, many organizations are pursuing data-driven projects to enhance their overall business strategies and to jumpstart their digital transformation journeys. In fact, data and analytics is among the top two technology initiatives expected to drive…
Blog
Who is the CIO? Defining IT leaders and their roles
The 21st annual State of the CIO research is here, and this year’s edition reveals the technology and business initiatives IT leaders have for their organizations in 2022 and beyond. Other areas covered include the…
Blog
The Ascension of Security…Finally
In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her head and she mistakes it for a piece of the sky. This European…
Blog
How to Turn Your Native Content into Sales Leads
One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And when these pieces share valuable content, more than half of tech buyers say…
Infographic
Content Marketing Pro Tips [Infographic]
There is no denying that the pandemic impacted businesses, but content marketers proved to be resilient. Eighty-three percent of technology marketers shared that their organization made quick changes due to the pandemic, and content marketing…
Blog
Tech Marketing Survey: More Digital, More Metrics that Matter
Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or in some cases digital-only channels. Face-to-face events pivoted en masse to a mix…
White paper
One to One: The MarketingFit Guide to Account Based Marketing (ABM)
Account based marketing (ABM) is hot – because it works! And while at first glance ABM may not seem that different from typical marketing campaigns, there are some critical differences that marketers should familiarize themselves…
Blog
4 Email Marketing Tricks from INBOUND
As you may have read in our blog, 3 Content Marketing Tips from INBOUND, our marketing team recently attended HubSpot’s virtual INBOUND conference and had so many takeaways from the valuable content presented that we…
Blog
3 Content Marketing Tips from INBOUND
IDG Communications’ marketing team recently attended HubSpot’s virtual INBOUND conference to gain practical tips, strategic insights, and a bit of inspiration about the latest and greatest in the sales and marketing industries. There’s an intangible…
Blog
ABM ROI Series: 3 Proven Sales Orchestration Plays
Content Reposted from Triblio. Welcome back to the last and final instalment of our ABM ROI Series! In case you missed parts 1 and 2, here is where we introduce the idea of running a…
Blog
ABM ROI Series: How to Decide Which Metrics Matter Most
Content Reposted from Triblio. If you’re just “tuning in,” we recently kicked off a blog series around ABM ROI. You can catch up on part 1 here. In it, we break down why you should…
Blog
ABM ROI Series: The Value in Running a Cohort Analysis
Content Reposted from Triblio. As B2B marketers, it’s our job to find new and inventive ways to deliver more pipeline to our sales team. We’re constantly doing research on new strategies and tools that might…
White paper
MarketingFit Guide Series
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social media and video provide the…
Infographic
How Does Your Content Marketing Strategy Measure Up? [Infographic]
Looking for a way to benchmark your content marketing strategy against your peers? This infographic, based on the Tech Content Marketing 2020: Benchmarks, Budgets and Trends research, will help you do just that. Explore what…
Blog
5 Essential Metrics Marketers Should Measure in 2020
In 2020, the world of marketing is more complicated than ever. Beyond working from home, we are experiencing constant industry changes, increasing privacy regulations, and new emerging tactics – marketers have a lot on their…