Foundry Australia & New Zealand

Australia & New Zealand

Did you know that on average there are 28 people influencing technology purchases within organizations in ANZ?* That represents one of the largest buying teams globally. We know this market—who the buyers are and how they want to be engaged—and can help you navigate the local nuances, and scale your programs globally.

*Source: 2025 Foundry Role & Influence of the Technology Decision-Maker study

Reach tech buyers locally, regionally, globally.

According to IDC, technology spending in APAC region will be over $1.4B in 2023. Within the APAC market (comprised of Australia, New Zealand, China, India, Japan, South Korea, Singapore, Malaysia, Indonesia, Thailand, Philippines, Vietnam, Taiwan, Hong Kong, Bangladesh), we can help you reach and engage with our audience—in ANZ alone, we have over 7.7 million B2B audience profiles. Let our real data connect you to real people, and deliver real results.

33M+

APAC profiles

7.7M+

ANZ profiles

258K

Average monthly site visitors

Trusted editorial brands

With a comprehensive portfolio spanning digital, video, social and events in 147 countries, Foundry’s global media brands such as CIO, CSO, Computerworld and InfoWorld provide local presence and coverage of the issues impacting the local market, and the global context needed to drive business forward.
Our brands help accelerate purchasing for the entire spectrum of tech buyers, from business technologists to enthusiasts.

Media

We help technology marketers and agencies drive awareness and achieve their objectives by engineering the right combination of media solutions—advertising, demand generation, content, research, and events.

Our model is based on data that’s generated, with full consent, from our award winning editorial brands. And because outcomes speak volumes, we measure ourselves on results.

Channel

Foundry’s collection of channel titles, ARN (Australia) and Reseller News (New Zealand), have been the leading media sources informing and empowering the channel community for 25+ years.

The community relies on our unique perspective of case-studies, research and third-party view points to tell them how to solve challenging IT issues.

 

Martech

Our software and martech solutions include a best-in-class Account-Based Marketing (ABM) platform, intent data platform, Data-as-a-Service and an email marketing platform built for B2B.

These tools provide technology companies with buyer insight and intelligent foresight. They fuel demand generation, fill pipelines, and drive return on investment, helping technology marketers all over the world achieve their ambitions.

 

Data

We know buying doesn’t happen all in one place, and intent data needs to represent everywhere buyers are active. Our deep relationships with technology buyers offer marketers an unprecedented level of clarity into the buyer journey with intent data they can trust.

Foundry Intent captures and unifies diverse signals from a variety of digital and non-digital sources to deliver a full picture of buying activity all in one place—with the granularity and decision-maker data you need to activate it.

 

Events

We run events across APAC that help bring people together. Confidence in our brand and reputation makes our events a trusted destination for buyers and suppliers of technology products alike. We create an environment where IT professionals and decision makers from reputable companies can connect, learn, and forge meaningful connections at events.

800+

Tech events globally

36k+

Global delegates

30%

Participant growth YoY

Our capabilities

Use our insights to reach your audience of future customers.

Branding/awareness

Generating brand awareness is the first step toward fostering relationships with enthusiasts. Establishing trust increases the likelihood a tech decision-maker will consider your brand during the buying process.

Content

Quality content drives engagement. Foundry’s content capabilities can help position your brand as a leader to your target audience.

Demand generation

Utilize Foundry’s exclusive first-party data to reach specific tech buyers based on purchase intent and other contextual insights.

Native

Showcase your message to a tailored and engaged audience through seamless native integration on Foundry’s editorial sites.

Research

Foundry offers primary research studies and audience analysis to help you discover the insights you need to create a strong marketing strategy.

Social

Drive awareness and engagement by tapping into Foundry’s suite of social products to showcase your message to a broad audience.

Global careers

Explore our open positions and imagine building your career at Foundry.

Global footprint

We take pride in our global footprint. We operate in 15+ different markets and we’ve built relationships with communities all over the world.

Australia / New Zealand

Sydney

201 Miller St
North Sydney, Australia

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