For close to 15 years, Foundry has been exploring the B2B technology purchase process to help marketers better understand who is involved and how best to target them. We have continued to evolve the research by highlighting specific technologies, expanding content sources, and more. Here, you can find all of the assets you need to enhance your customer journey knowledge and tips for engaging with today’s tech decision-makers.
RESEARCH:
WHITE PAPER:
- With complexity growing, IT decision-makers enlist vendors to help smooth the process
- Identifying the shifting content and engagement needs of generational IT buyers
POSTER:
Interested in learning more and diving deeper into the results? Request a meeting with a Foundry sales executive to walk through the research.
