October brings more than pumpkin spice and seasonal campaigns. It marks Cybersecurity Awareness Month, a yearly global initiative that reminds us how critical it is to protect what matters most: our data, our infrastructure, and our trust.

Now, in its 22nd year, the Cybersecurity and Infrastructure Security Agency (CISA) is focused on “Building a Cyber Strong America,” emphasizing the critical role that small and medium-sized businesses (SMBs), government entities, and supply chain partners play in protecting the systems and services that underpin our daily lives. 

For tech marketers, this is an opportunity to align your messaging with a national movement that’s shaping the future of digital resilience. Whether your solution helps prevent phishing, enables secure communications, or supports compliance, your messaging can tap into the urgency and visibility of this national campaign. By aligning with CISA’s initiatives, you can position your brand as a proactive partner in the fight against cyber threats.  

Keep reading for key takeaways you can use this October, and beyond. 

Foundry Research: Insights that drive engagement

Foundry’s latest research offers powerful insights into the evolving cybersecurity landscape. These insights can help shape your marketing strategies and drive deeper engagement with tech buyers. From shifting budget priorities to emerging threat vectors, Foundry’s studies reveal what’s top of mind for security decision-makers. 

Explore the latest research

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Why security is now a top business priority

Cybersecurity has evolved from an IT concern to a core business imperative. According to Foundry’s 2025 State of the CIO research, security management remains the top priority for CIOs, with 91% anticipating their involvement in cybersecurity to increase or remain steady over the next year. Cloud migration is also gaining momentum, with 81% of CIOs expecting continued involvement. These findings reflect a broader shift: CIOs are stepping into more strategic roles, balancing innovation with the responsibility to protect their organizations. Their decisions now influence not just infrastructure, but how businesses build trust and deliver value.

For tech marketers, this is a critical insight. If your solutions address cloud or cybersecurity concerns, lead with measurable outcomes such as ROI and risk reduction. These are the metrics that resonate most with IT decision-makers under pressure to secure their organizations while enabling innovation. 

Learn more on how to effectively engage with CIOs throughout the purchase process on our Selling to the CIO page.

Cloud security: What you need to know 

We’ve just released our new 2025 Cloud Computing Study packed with the latest insights on top business drivers, cloud growth areas, and cloud trends tech marketers can’t afford to miss. With 670 IT respondents, this study dives into the vital role cloud computing plays for IT decision-makers across the globe. 

Cloud security is now the frontline of cybersecurity strategy, with IT buyers prioritizing protection in their daily operations and long-term strategies. The surge in demand for cloud computing skills is no coincidence; it comes as a direct response to the gaps in cloud and security management that leave organizations exposed and vulnerable. Understanding the challenges of cloud infrastructure, while recognizing its growing role in business innovation, reinforces the need for security-first solutions. That’s why this Cybersecurity Awareness Month, you have a unique opportunity to lead with clarity, educate your customers, and protect your business. Position yourself as part of the solution. 

Some key findings from the study tech marketers should pay attention to:

  • 70% of ITDMs say their organization has accelerated cloud migration in the past year.
  • Improving security and governance is the top reason for moving to the cloud.
  • 57% plan to invest in cloud-based security in the next year, with 25% ranking it as a top growth area.

Foundry’s 2025 Cloud Computing Study reveals that cloud security is now central to cybersecurity strategy. As cloud adoption expands, so does the attack surface. Understanding the challenges of cloud infrastructure and the demand for security-first solutions is essential for marketers looking to position their products as part of the solution. 

What security leaders are prioritizing in 2025 

As cyberattacks continue to grow and become more advanced, security leaders are faced with more responsibility and complexity. Featuring the insights of 870 security professionals, our 2025 Security Priorities Study couldn’t come at a better time…

Here’s a sneak peek into what the research dives into: 

  • Top priorities and budget drivers
  • New responsibilities security leaders are taking on
  • Key tools and solutions on the radar of industry leaders
  • The growing role of AI in threat detection and response

Tech marketers, this is your chance to stay ahead of the curve. These insights will help you craft messaging that speaks directly to the evolving needs of security leadership.

Want to learn more? Contact us to get an exclusive first look at this new research.  

From awareness to action: A marketer’s perspective 

Stepping into my current role, I’ve quickly realized how central security is to everything we do in tech marketing. Far from being a buzzword, security now stands as a core business priority, influencing how IT leaders make strategic decisions, safeguard data, and build customer trust. Whether your solution is cloud-based, cyber-focused or tied to broader risk management, security is the conversation that matters most right now. What I’ve learned from diving into Foundry’s research is this: educating yourself, your business, and your customers on managing cyber risks is essential to staying ahead of threats and keeping your organization secure.

As tech marketers, you have a unique opportunity right now to address the concerns of CIOs and security professionals and drive meaningful engagement across your organization. So, here’s my advice: Don’t just join the conversation. Lead it. 

Use this time as a chance to show your audience that you understand the risks, recognize their priorities, and support solutions that protect what matters most. 

Checkout CISA’s Cybersecurity Awareness Month Toolkit with customizable assets like social media posts, email banners, and educational materials that you can use to amplify your message.