Solution spotlight
The art of success
An exclusive behind-the-scenes look at the creative, content strategy, and data expertise that power our most successful programs.
Episode 1 | The BrandHub
Discover the transformative impact of BrandHub, Foundry’s ultimate custom content hub, in the first episode of ‘The art of visual storytelling.’ Join Michael Toney, Global Creative Director at Foundry, as he reveals how this innovative platform drives marketing success through visual storytelling. Learn the ins and outs of creating immersive brand experiences that captivate audiences and convert leads.
Episode 2 | The process
Go behind the scenes with Michael Toney in episode two of ‘The art of visual storytelling’ as he takes you through the creative journey of building a BrandHub. From initial concept to final execution, see how Foundry’s team crafts compelling visual stories that resonate with audiences. Gain exclusive insights into the strategies and techniques that bring custom content to life.
Episode 3 | The partnership
In the final episode of ‘The art of visual storytelling’, explore the collaborative spirit behind BrandHub’s success. Michael Toney shares how partnerships play a crucial role in delivering powerful custom content. Discover how aligning creative vision with marketing goals leads to impactful storytelling and measurable results.
Q&A
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What is BrandHub?
BrandHub is an integrated B2B digital marketing program designed to educate, engage and nurture your target audience with original content. BrandHub is co-branded with Foundry premium editorial site for for third-party credibility, this full-funnel web experience brings a target audience from brand awareness through to lead generation. Multi-channel promotions leverage Foundry’s first-party data and contextual relevance to drive reader engagement with custom thought leadership content throughout their buying journey. Developed with an expert strategy team, BrandHub offers the complete brand to demand experience.
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What do you mean by “brand safe environment”?
BrandHub is co-branded on our reputable owned & operated editorial sites and exclusively available to Foundry readers. We do not make our inventory available on the public market, which enables us to keep customer ads and accompanying editorial content mutually relevant while ensuring high-quality visits.
Explore more BrandHub content
OpenText collaborated with Foundry’s CIO.com to create a customized BrandHub experience, achieving 66K+ page views and engaging 4K+ target accounts.
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