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The State of Sales Development for Technology Firms in Europe
How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales Development in Europe, based on unique research from
Surviving and thriving: The sales development landscape for technology firms into 2022
How firms are adapting to the need to grow in extraordinary times It’s been another very tough year as businesses continue to grapple with the fallout from the pandemic and scramble
What is holding your sales development team back?
We surveyed over 300 global sales development professionals in the technology sector to shed light on the sales development landscape. Download the infographic for insights on how: teams work across
The Sales Development Landscape for Technology Firms into 2021
How technology firms are outsourcing to achieve better focus, cure hiring headaches and access best-in-class technologies. In this report, IDG Sales Development Services researched the sector, uncovering decision makers’ perceptions
Are you engaging with IT decision-makers on social media?
Acknowledging the impact on global communication and the relationships cultivated through social media, June 30th is officially recognized as Social Media Day. It’s a day to bring the world together
Explore data-driven plans in EMEA
Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) in EMEA have on their radar, challenges associated with their data
Future of Work Executive Summary 2022
All signs point to the hybrid model as the future of work, dialing up pressure on organizations to foster new forms of collaboration while reinventing employee experiences and evolving how
Future of Work Study 2022
In its first year, Foundry’s Future of Work study was conducted to better understand the workplace impact of the pandemic over the past two plus years and how organizations are
Real People Means All People
Foundry Celebrates Pride LGBTQ+ Pride, observed by individuals, countries, and companies around the world, serves to promote validation, visibility, and equality of members and allies of the LGBTQ+ community. Pride Month
The world has changed. Have your partner marketing strategies kept up?
Today’s business leaders have shown us that success in an ever-changing world relies heavily on the ability to adapt. With the rapid pace of change within both marketing and technology,
APAC CIOs take action to modernize and improve IT operations
CIO’s 21st annual State of the CIO research helps define the role of the CIO as businesses continue to navigate the tech landscape. This 2022 research shows that APAC CIOs devoted significant
Structure of BDR teams in sales development
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly
Post pandemic rise of sales development
The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses
Measure the effectiveness of a sales development team
Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales
Sales development and tech-assisted selling
B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption
Senior sales guide: why upselling is vital for technology companies
With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of selling to a new customer is higher than
Explore the role of the CIO in EMEA
IT leaders in the EMEA region spent the last year advancing key business strategies while making sure the fundamentals of pandemic-fueled digital innovation and technology investments were sound. According to
Data & Analytics Study 2022
Over the last several years, data & analytics tools have become vital to the success of organizations in all industries, and the adoption of these tools is not expected to
Data & Analytics Executive Summary 2022
Based on Foundry’s 2022 Data & Analytics Study, this executive summary provides insight into the data-driven initiatives IT decision-makers (ITDMs) have on their radar, challenges associated with their data strategy, and
How AccessData increased brand awareness with custom research
AccessData collaborated with Foundry to reach CIOs and CISOs in the post-breach space, driving awareness of their solutions and generating new interests and leads. The partnership achieved over 20,000 page
Tech Marketer’s Guide to Virtual Events
While there’s no arguing that virtual and face-to-face events are the same (different is just different!), marketers should take advantage of the many strengths virtual events have to offer to
How Webex by Cisco gained visibility with IT leaders in person
Webex by Cisco partnered with Foundry Events and connected with ideal clients at the CIO 100 Awards. Connect with your ideal clients at the CIO 100 Awards Webex by Cisco
Mastering the trends in event marketing
Episode 1: March 14, 2022 Despite foundational market changes, event marketing initiatives continue to be among the most effective ways for businesses to reach their most important audiences. Listen in
Insight into EMEA cloud computing plans
Explore cloud computing trends in EMEA As EMEA companies increasingly see value from cloud migration, they’re pursuing a deliberate cloud-first or cloud-native approach to IT infrastructure. Foundry’s 2022 Cloud Computing
Quick wins with account-based marketing (ABM)
Need to prove pipeline impact and looking for some quick wins? ABM has you covered. Check out the following account-based marketing solutions proven to generate quick and powerful steps to