To promote IBM’s cloud offering, Foundry developed a brand-to-demand strategy that guided prospects through the journey of cloud transformation, aiming to drive high-quality engagements and deliver 1.7 million display impressions.
Championing CIOs as the enablers of cloud innovation
To promote IBM’s cloud offering, Foundry built a strategy that placed CIOs at the heart of the program and walked prospects through the cloud transformation journey: driving interest, consideration and action.
Welcome to the very first episode of Foundry’s new podcast, On the Road with Rick Currier. Join Rick Currier, Foundry’s VP of US Sales & Partner Marketing, and industry-leading tech partner marketers for casual, drink-in-hand conversations…
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry’s Global CRO, Matt Yorke. Spearheading the OpenText marketing department, Sandy Ono has crafted…
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than ever. I’ll preach to anyone…
