To promote IBM’s cloud offering, Foundry developed a brand-to-demand strategy that guided prospects through the journey of cloud transformation, aiming to drive high-quality engagements and deliver 1.7 million display impressions.
Championing CIOs as the enablers of cloud innovation
To promote IBM’s cloud offering, Foundry built a strategy that placed CIOs at the heart of the program and walked prospects through the cloud transformation journey: driving interest, consideration and action.
Based on Foundry’s Security Priorities and Buyers’ Journey research studies, this guide dives into actionable insights regarding the security purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing security products and…
There’s no doubt that AI, especially Generative AI tools, have proven effective and efficient for a whole mix of people over the past year and a half. I’ll always remember the time I got a…
In this episode, Rick is joined by Richard O’Connor, CEO of B2B Marketing-Propolis. Listen in as they discuss the impact of B2B marketing communities. From tea culture to career paths, leadership, and marketing’s evolving role,…
