It’s no secret that B2B buyers are changing. 87% of B2B buyers said they would prefer to self-serve their buying journey – meaning by the time a buyer fills out a contact form on your website, they are likely in the final stages of their decision-making process.
That’s why it’s crucial for your sales and marketing teams to identify and connect with these buyers at the start of their buying journey.
In this guide, we’ll show you the importance of intent data and how you can use it to:
- Build better ABM target lists
- Personalize your outreach messaging and ads
- Gain deeper insights into your campaigns success
