As AI adoption charges on, two CIOs share their hopes and hesitations
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
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Interviews and insights with industry experts
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CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud. [...]
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4 key takeaways from 2023 Role & Influence of the Technology Decision-Maker research
John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.
CMO Perspectives: Michael Beckley, Appian
In this episode of CMO Perspectives, Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, joins Foundry’s Global CRO, Matt Yorke, to discuss redefining the technology
CMO Perspectives: Emma Roffey, VP Marketing EMEAR, Cisco
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use
8 key takeaways from 2023 State of the CIO research
John Gallant shares key findings from the State of the CIO research and what it means as far as opportunities for tech marketers.
Events Intelligence: Webinar series
The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT
CMO Perspectives: Jamie Domenici, Chief Marketing Officer, GoTo
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo
Security Priorities for CSOs in Germany
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market
A data & analytics webcast for tech marketers
Highlighting Foundry’s 2022 Data & Analytics research, this Tech Buyers’ Insights webcast dedicated to tech marketers goes through the current status of data & analytics tools and strategies, and outlines how
Customer-Centric Marketing: A Guide to Engaging IT Decision-Makers in the Digital-First Age
In an age of empowered buyers, customer-centric marketing is more important than ever. For tech marketers, understanding consumer priorities is critical to provide the right assets to decision-makers at the
CMO Perspectives: Kevin Spurway, SVP Marketing, Appian
Competitive differentiation with a software guarantee – and Legos
CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.