While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the [...]
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It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look
Moore shares insights on the resurgence of face-to-face events, the importance of maintaining global consistency while being locally relevant, and the significance of establishing a team founded on trust.
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry’s Global CRO, Matt Yorke. Spearheading the OpenText marketing
John Gallant, Enterprise Consulting Director for Foundry shares key findings from the Role & Influence research and what it means as far as opportunities for tech marketers.
In this episode of CMO Perspectives, Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, joins Foundry’s Global CRO, Matt Yorke, to discuss redefining the technology
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use
John Gallant shares key findings from the State of the CIO research and what it means as far as opportunities for tech marketers.
The Events Intelligence Webinar Series is a bi-monthly digital program. It provides tech marketers with cutting-edge research on the latest trends in event marketing, tips on connecting with key IT
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo
CSOs in Germany have the same need to stay agile and balance business with risk as their colleagues around the world, but there are things unique to the German market