Partner marketing
Driving revenue and impact
As your partner programs grow, they become more complex. We help craft, execute, and measure them, working hand-in-hand with your team to deliver targeted, customized activity that can scale.
See how our partner marketing programs can scale!
Partner marketing leads in 2022
Partner marketing impressions served in 2022
Partner marketing programs in 2022
Global partner teams trust us
Partner marketing made easy
We offer a unique experience in helping to craft, execute, and measure partner programs. Through our dedicated practice, we work hand in hand with your team to deliver custom programs that can scale while still precisely targeting your audience.
- Deep domain expertise
- Experienced people
- Dedicated practice
- Global reach
Explore how Foundry’s Global Partner Solutions practice is helping technology partner marketers scale results across a variety of partner initiatives.
On the Road: The State of Partner Marketing
In this episode of “On the Road” with Rick Currier, dive deep into Foundry’s latest research on partner marketing within the technology industry. Join Rick as he unpacks the key findings from the survey, shares valuable insights from past guests, and offers practical advice to enhance your partner marketing efforts and drive greater success. Whether you’re just starting out or looking to refine your existing strategy, this episode is packed with essential information you won’t want to miss.
We can work with you in three ways:
Global strategic alliances
Delivering fully integrated branding, thought leadership and demand generation at a global scale.
Unified multi-partner experiences
Take back control and deliver consistent results through a unified partner experience.
Scalable individual partner programs
Delivering scale across dozens, hundreds, and thousands of partners to help maximize partner pipeline and results.
Foundry delivers outcomes at scale
No matter the campaign or your marketing objectives, Foundry’s dedicated team delivers. We take all the different possible pieces and pull them into a custom solution, tailored to you and your partner’s needs, and powered by our first-party data.
- Global scalability
- Quality editorial brands
- Trusted first-party data
- Martech solutions
- Brand-to-demand experience
- Ease of execution
Partner marketing’s success breeds confidence and investment
68% of marketers view partner marketing as a necessary marketing tactic that provides great value. Foundry’s 2024 State of Partner Marketing research helps define the value of partner marketing along with the benefits and challenges that marketers experience.
A total of 353 respondents, all involved in making partner marketing decisions for their tech organizations, shared their experiences to help us better understand partner marketing efforts within the technology industry, associated benefits and challenges, and budgetary trends to provide actionable advice for partner marketers.
"Foundry is, by far, my favorite media partner. I bring Foundry in early to help develop our co-marketing strategy, then lean on them to drive and program manage the activities, at scale with multiple partners around the globe, delivering quality leads and results which further encourages my partners to continue to work with them beyond our co-marketing efforts.”
Supporting products & services
Intent
Foundry intent supports Foundry advertising with precise contact-level targeting that places your messaging in front of buyers exactly when and where it will have the greatest impact.
Lead generation
Give lead generation campaigns a lift with dynamic advertising that builds relevant awareness and yields better performance for all your demand efforts.
ABM
Surround the buying committee and connect the dots between ad impact, page views, and pipeline.