This report looks at the cause of security incidents, where security leaders feel their organization is falling short, and the solutions they're researching to meet their security needs. [...]
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Google Search Ads are a staple in any performance driven marketing strategy. Remarketing ads in particular are known for their effectiveness recapturing users who previously engaged with your website but didn’t convert. In fact, data…
San Francisco, CA RollWorks, a division of NextRoll, today further entrenched its leadership in account centric data with additional partner and platform investments. New and expanded partnerships with leading data providers Bombora and an upcoming…
In this article, we take a close look at Amazon’s success using first party intent data, and how B2B marketers can excel using the same techniques. Introduction: The Power of Amazon’s Personalization Engine Let’s face…
With more than 8,000 companies in the MarTech industry, it can be hard to determine which technologies are right for your team. Here are some tips to help: Marketing, Account-Based Marketing If I had to…
We could all use a bit of cheer this holiday season and instead of watching another cheesy Hallmark movie, we made our own! Whether you love them, hate them, or fall somewhere in between, there’s…
In light of everything happening in the world right now, it might seem a little dramatic to call what’s happening with third party cookies an “apocalypse,” but hear me out. Biblical definitions aside, an apocalypse…
Learn how to calculate ROI from new tech purchases and how to avoid wasting budget on tools that don’t scale with your business. Understanding Tech ROI: The Core Question “How long until we make our…
Learn how data integrity impacts your ability to identify accounts, personalize content, and run accurate marketing campaigns. Why Data Quality Is Everything Integrity is a universally valued principle but when it comes to data, integrity…
The data layer is the unsung hero of your website. It enables the smooth flow of data between the end user and all the apps running behind the scenes. Understanding the Data Layer The data…
APIs power seamless tech integrations — like a digital waiter making sure your apps talk to each other without confusion. A spicy tuna roll, to be exact. It’s non-negotiable — if that roll doesn’t hit…