Ever find yourself trying to convince people that B2B marketing is fun? Welcome to the club. But can we blame them when boring is the stereotype? People notoriously pin B2B marketing as bland infographics and…
This article was originally published by Colin Morrison in Flashes & Flames’ ‘How I do it’ series on 29 July, 2022. To enjoy more premium content like this, visit Flashes & Flames site. Kumaran Ramanathan…
It goes without saying that 2020 has been a tumultuous year with its fair share of uncertainty. But if one thing is for sure, it’s that social media has proven itself to not only be…
Through 3 actionable, tactical and digestible guides, this MarketingFit Guide Series can help tech marketers elevate and enhance their marketing strategy. As stand-alone resources, our guides on content marketing, social media and video provide the…
Social media has evolved far past its origin as an online network primarily for personal use. Today, social media has become a critical medium for marketers to reach and engage with current and future customers.…
Social media is an important resource for IT decision-makers (ITDMs) as the look for content and build their networks. But in the B2B world, marketers are still struggling to figure out the right social…
If you think IT decision-makers (ITDMs) are too busy/important/serious to use social media, then we have a surprise for you. Recent IDG research shows that ITDMs are every bit as active in social channels as…