The Sales Development Landscape for Technology Firms into 2021

How technology firms are outsourcing to achieve better focus, cure hiring headaches and access best-in-class technologies. In this report, IDG Sales Development […]

Tips to nurture marketing qualified leads to sales accepted leads

Studies show that 65% of companies don’t have a lead nurturing strategy in place. Why is this an issue? Because companies that have a […]

Structure of BDR teams in sales development

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development […]

Lead scoring strategy to improve your pipeline

We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do […]

Post pandemic rise of sales development

The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new […]

Measure the effectiveness of a sales development team

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong […]

Sales development and tech-assisted selling

B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving […]

Senior sales guide: why upselling is vital for technology companies

With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of […]

6 effective lead nurturing strategies for 2022

A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate […]

5 key elements for a successful business development team: Is your organization set up for success?

If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape […]

Why blending in-house and outsourced sales development works

Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is […]

Lead Generation and Lead Nurturing Campaigns: What is the difference?

Understanding the Customer Journey and Sales funnel Today’s customers make their own purchasing decisions, based on research, relationships, and evaluations. It is […]