Technology for sales development: a guide for decision-makers

Building your tech stack strategy in a turbo charged market In this report, we highlight how next-generation sales technology has the potential to underpin the entire sales development process, from the point at which a team receives marketing qualified leads (MQLs), to the point at which the sales development team is ready to hand over […]

The State of Sales Development for Technology Firms in Europe

How European technology firms view challenges and opportunities and plan to accelerate expansion In this report we shine a light on Sales Development in Europe, based on unique research from surveying 101 respondents in IT firms across the region. We found that companies struggle for key reasons Download the report for insights on how: hiring […]

Surviving and thriving: The sales development landscape for technology firms into 2022

How firms are adapting to the need to grow in extraordinary times It’s been another very tough year as businesses continue to grapple with the fallout from the pandemic and scramble to make sense of the new business landscape. More than ever, the ICT sector has shown itself to be remarkably robust with many companies continuing […]

What is holding your sales development team back?

What is holding your sales development team back? Infographic We surveyed over 300 global sales development professionals in the technology sector to shed light on the sales development landscape. Download the infographic for insights on how: teams work across diverse sales objectives at all times managing an in-house team can become an insurmountable task outsourcing […]

The Sales Development Landscape for Technology Firms into 2021

How technology firms are outsourcing to achieve better focus, cure hiring headaches and access best-in-class technologies. In this report, IDG Sales Development Services researched the sector, uncovering decision makers’ perceptions of opportunities and challenges for what we believe is a unique insight into how technology companies are attempting to scale their sales efforts. Download the […]

Structure of BDR teams in sales development

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares his experience around creating and running successful Business Development (BDR) teams in the Tech Sector. With nearly 20 years’ experience in the Tech sector, Eamon has progressed through the ranks of the Business Development Function. He has managed multi-disciplined, regional programs across […]

Post pandemic rise of sales development

The B2B landscape of 2019 is almost unrecognizable. Because of the COVID-19 pandemic and inability to facilitate in-person sales, organizations sought new ways to keep the sales ball rolling. Businesses of all types and sizes adopted new technologies, tactics, and engagement strategies as a crisis response – all under the digital umbrella. Now, digital has […]

Measure the effectiveness of a sales development team

Eamon Ramsey (ER), senior business director at Foundry Sales Development Services (SDS) shares insights on whether there is a right or wrong way to measure the effectiveness of your sales development team in the Tech Sector. With over 20 years of experience, Eamon has spent the last four years as Senior Business Director for Foundry’s […]

Sales development and tech-assisted selling

B2B sales has changed a lot in the last few years. From prioritizing the delivery of transactions through digital channels, to moving towards predictable and scalable revenue generation, and adoption of new sales technologies to meet customer preferences, change has been rapid.  In-fact, McKinsey reported that 80% of B2B customers are now entirely happy to […]

Senior sales guide: why upselling is vital for technology companies

With competitors on every corner, and with leads spending more and more time in the sales funnel, the time and cost of selling to a new customer is higher than ever. So, it comes as no surprise that sales teams and leaders are looking towards existing customers to increase revenue in the long-and-short-term. Why? Lead […]

6 effective lead nurturing strategies for 2022

A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate more revenue. In fact, lead nurturing is the chief proactive tool in your arsenal to convert prospects into buyers. It ensures that leads have repeated positive experiences with your brand via active listening […]

5 key elements for a successful business development team: Is your organization set up for success?

If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape into 2022‘, this is one of the most important processes your organization can implement to help you generate net new business and expand within your existing customer base. How do Sales Development Representatives […]