Marketing tactics
Artificial imagination: Should we be using Gen AI for content creation?
Where is the balance between Gen AI and human creativity in content creation? Explore the role of AI in shaping digital narratives.
On the road: Melissa Nacerino, Zscaler
Join Rick in a captivating discussion with Melissa Nacerino, VP Global Partner Marketing at Zscaler, as she unveils her unique journey from politics to partner marketing. Tune in to discover her bold leap into the…
CMO Perspectives: Meaghan Moore, ServiceNow
Moore shares insights on the resurgence of face-to-face events, the importance of maintaining global consistency while being locally relevant, and the significance of establishing a team founded on trust.
Identifying the shifting content and engagement needs of generational IT buyers
Based on Foundry’s 10th annual Customer Engagement research, this white paper provides insight into the content types and vendor engagement preferences of IT decision-makers (ITDMs). This year’s study found a generation gap among these preferences…
On the road: John Gallant, Foundry
In this episode, Rick is joined by John Gallant, the Enterprise Consulting Director at Foundry. Together, they unravel the intricacies of partner marketing, exploring common challenges faced by marketers in the field. From scaling programs…
On the road: Ani Hagopian, Microsoft
Join us in this captivating episode as we sit down with Ani Hagopian, Senior Partner Marketing Manager at Microsoft, to unravel the inspiring story of her rise to one of the tech industry’s giants. Ani…
Exploring the dynamics of partner marketing in EMEA: unveiling the path to success
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion moderated by Foundry’s Consulting Editor…
How to engage and serve your customers in a world in which landfill content proliferates
By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox noise has exponentially grown from…
On the road: Maisa Fernandez, ServiceNow
In this episode, Rick sits down with Maisa Fernandez, Director of Global Partner Marketing at ServiceNow, to delve into the world of tech marketing and how taking risks can lead to big wins. Maisa shares…
On the road: Carlos Roman, Okta
Welcome to the very first episode of Foundry’s new podcast, On the Road with Rick Currier. Join Rick Currier, Foundry’s VP of US Sales & Partner Marketing, and industry-leading tech partner marketers for casual, drink-in-hand conversations…
CMO Perspectives: Sandy Ono, OpenText
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry’s Global CRO, Matt Yorke. Spearheading the OpenText marketing department, Sandy Ono has crafted…
What’s inspiring got to do with buying, anyway?
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than ever. I’ll preach to anyone…