6 effective lead nurturing strategies for 2022

A strong lead nurturing strategy is a must for any technology organization that wants to gain the trust of prospects and generate […]

CMO Perspectives: Amy Protexter, SVP Marketing, Insight

“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during […]

Kickoff Black History Month with these tech resources

The origins of Black History Month February is Black History Month and Foundry is taking this opportunity to celebrate, raise awareness of […]

State of the CIO webcast 2022 – insight into the CIO role & priorities

In its 21st year, the 2022 State of the CIO research provides an understanding of how the role of the CIO continues […]

22 for 2022
IDG Observations for the Year Ahead

We asked 22 marketing experts to make some predictions specific to their field. From curated event experiences, to the future of B2B marketing, AI informed ABM, and Remote First strategies, here are our Top-22 marketing observations for 2022:

5 key elements for a successful business development team: Is your organization set up for success?

If you want more sales, you need a sales development strategy. As shown by Foundry SDS recent report ‘The sales development landscape […]

Why blending in-house and outsourced sales development works

Sales development and lead nurturing is the fuel that drives your organization towards high conversion. But, as we all know, it is […]

Peer Insight: How Four Marketing Executives Utilize ABM

Account Based Marketing (ABM) is a common marketing strategy to target the right accounts and convert them into customers. According to a […]

CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

Tech Events in 2022: Digital, In Person or Both?

As 2021 nears its end, one thing is for sure: Digital events are a successful event format for the tech market and […]

The Ascension of Security…Finally

In the children’s fable of Chicken Little, the eponymous chick laments the end of the world after an acorn falls on her […]

How to Turn Your Native Content into Sales Leads

One of the most common tactics in tech marketing is creating thought leadership content written by subject matter experts and/or influencers. And […]