CMO Perspectives: Loren Jarrett, CMO, Progress
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing
Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest CMO Perspectives video. During this…