Video
CMO Perspectives: Loren Jarrett, CMO, Progress
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
CMO perspectives
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How to engage and market to AI-focused buyers
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
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Video
CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
Video
CMO Perspectives: Sara Baack, CMO, Equinix
A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of marketing
Video
CMO Perspectives: Brian Kardon, CMO, Fuze
Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role in shaping the customer experience in the latest CMO Perspectives video. During this…