CMO perspectives

“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during […]

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]

To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders […]

At the leading ‘edge’ of a hot new industry category

Competitive differentiation with a software guarantee – and Legos

Content is the new advertising, and the best stories are told through the voice of the customer.

A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.

Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of […]

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role […]