In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use of intent data, and a CMO dashboard. ABM/Intent focus Traditionally, Cisco focused on scaling rather than ABM. However, in the last year they have been [...]
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small and growing businesses focus on communicating with and supporting their customers and employees. Rebuilding GoTo’s brand identity and go-to-market strategy [...]
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud. Aimee Catalano and her team thrive on teamwork and working strategically with partners and customers to achieve fast-paced growth for Google Cloud year over year. [...]
“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during a recent conversation. She applies this advice to many aspects of her job, including navigating digital transformation, incorporating company culture into everyday tasks, and building a collaborative sales and marketing relationship. Get to [...]
The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that the Aerospike marketing team learned and are working to apply in 2022. IDG’s Global Chief Revenue Officer Matt Yorke had the pleasure of speaking with two changemakers at Aerospike to discuss the evolving [...]
October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders do not get a break, as the adoption of new technologies like cloud and data solutions, brings new ways to be attack. Over the past year, news headlines have shown the global impact [...]
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving the way with their marketing and leadership accomplishments – Jennifer Chase, SVP and Head of Marketing at SAS; Jamie Domenici, CMO at LogMeIn; and Isabelle [...]
At the leading ‘edge’ of a hot new industry category [...]
Competitive differentiation with a software guarantee – and Legos [...]
Content is the new advertising, and the best stories are told through the voice of the customer. [...]
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress. [...]
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly. [...]