CMO Perspectives: Meaghan Moore, ServiceNow
Moore shares insights on the resurgence of face-to-face events, the importance of maintaining global consistency while being locally relevant, and the significance of establishing a team founded on trust.
CMO perspectives
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From hype to reality: AI adoption gains traction in 2025
Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
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CMO Perspectives: Sandy Ono, OpenText
In this episode of CMO Perspectives, Sandy Ono, the EVP & Chief Marketing Officer at OpenText, engages in a conversation with Foundry’s Global CRO, Matt Yorke. Spearheading the OpenText marketing department, Sandy Ono has crafted…
CMO Perspectives: Michael Beckley, Appian
In this episode of CMO Perspectives, Michael Beckley, Founder, Chief Technology Officer, and acting Chief Marketing Officer at Appian, joins Foundry’s Global CRO, Matt Yorke, to discuss redefining the technology industry. Most of the time,…
CMO Perspectives: Emma Roffey, VP Marketing EMEAR, Cisco
In this episode of CMO Perspectives, Cisco’s VP Marketing, EMEAR, Emma Roffey, joins Foundry’s Global CRO, Matt Yorke, to discuss her role, which includes customer and partner advocacy, Cisco’s use of intent data, and a…
CMO Perspectives: Jamie Domenici, Chief Marketing Officer, GoTo
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small…
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud
CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are critical for partner solutions success at Google Cloud. Aimee Catalano and her team…
CMO Perspectives: Amy Protexter, SVP Marketing, Insight
“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during a recent conversation. She applies this advice to many aspects of her job,…
CMO Perspectives: Aerospike
The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that the Aerospike marketing team learned and are working to apply in 2022. IDG’s…
Marketing in a Cybersecurity Driven World
October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders do not get a break, as the adoption of new technologies like cloud…
Spotlight: Women Leading Tech Marketing
To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders – who also happen to be women. Paving the way with their marketing…
CMO Perspectives: Monique Bonner, SVP/CMO, Akamai Technologies
At the leading ‘edge’ of a hot new industry category
CMO Perspectives: Kevin Spurway, SVP Marketing, Appian
Competitive differentiation with a software guarantee – and Legos
CMO Perspectives: Jim Williams, VP Marketing, BlueCat
Content is the new advertising, and the best stories are told through the voice of the customer.