CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud

CMO Perspectives: Aimee Catalano, Senior Director, Global Partner Marketing, Google Cloud Digital transformation, velocity, and value of business relationships and people are […]

CMO Perspectives: Amy Protexter, SVP Marketing, Insight

“Be ambitious.” That is the advice Amy Protexter, SVP of Marketing at Insight, shared with Matt Yorke, IDG’s Global Chief Revenue Officer, during […]

CMO Perspectives: Aerospike

The value of content, intimate, experiences and flexibility…These are just a few lessons from the pivot to virtual events in 2020-2021 that […]

Marketing in a Cybersecurity Driven World

October is recognized as Cybersecurity Awareness Month, which acknowledges the importance of all employees being vigilant to protect organizational assets. Security leaders […]

Spotlight: Women Leading Tech Marketing

To acknowledge and celebrate women’s achievements during Women’s History Month, this blog highlights advice and guidance from three influential tech marketing leaders […]

CMO Perspectives: Monique Bonner, SVP/CMO, Akamai Technologies

At the leading ‘edge’ of a hot new industry category

CMO Perspectives: Kevin Spurway, SVP Marketing, Appian

Competitive differentiation with a software guarantee – and Legos

CMO Perspectives: Jim Williams, VP Marketing, BlueCat

Content is the new advertising, and the best stories are told through the voice of the customer.

CMO Perspectives: Loren Jarrett, CMO, Progress

A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.

CMO Perspectives: Asim Zaheer, CMO, Hitachi Vantara

Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.

CMO Perspectives: Sara Baack, CMO, Equinix

A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of […]

CMO Perspectives: Brian Kardon, CMO, Fuze

Brian Kardon, CMO of Fuze, describes how the Fuze marketing team is marketing to different segments—CIOs and end-users—and taking a leading role […]