Buyers' actions across decision-driving channels are powerful tools for understanding their priorities. Tech marketers who are able to capture buyer intent across trusted sources earn an edge in reaching and resonating with them.
Based on Foundry’s AI Priorities and Buyers’ Journey research, this guide dives into actionable insights regarding the AI specific purchase process. You’ll explore key fundamentals of the purchase process that are necessary to know when marketing AI-enabled tools and solutions. Download to learn: Download the guide [...]
Subscribe for the latest marketing and technology insights from Foundry
"Foundry's account-based marketing and intent data benchmarking study focuses on understanding the workings of ABM and the use, success, and challenges of intent data."
Get more from your intent data Intent data is a powerful tool for marketers and salespeople looking to drive revenue for their organizations. However, actually making intent data actionable is among B2B marketers’ top challenges.…
With new ideas, technology, and points of view informing marketers what their best bet is to do more with less, how do you anchor your strategy in what drives real results and generates revenue?
Intent data, account-based marketing, and orchestration are on many marketers' “to-do” lists and work best in tandem with one another. Here's how to align intent and account-based efforts.