Q&A: The future of GDPR in the marketing landscape
The B2B data space is evolving at break-neck speeds and with it spanning wider and wider, data privacy is an increasing concern for consumers, businesses, and the people whose job it is to use that…
Audience
Identifying, reaching, and connecting with tech audiences
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CIO tech trends: then vs. now
Year over year, we see spending trends on emerging technology. In this year’s CIO Tech Poll: Tech Priorities study, 94% of IT decision-makers say they expect their overall technology budget to increase or remain steady over the next year. The majority of IT leaders still plan to spend their money on AI-enabled technology and cybersecurity [...]
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Top 5 mistakes marketing teams make when tracking first-party intent
Buyer intent data is key to building your sales and marketing campaigns. Check out this article to make sure you’re doing it right! We’ve seen a lot of successes and a lot of “learning experiences”…
3 steps to launch (or enhance) your account-based marketing strategy
Account-based marketing is the most powerful tool B2B marketers have. Find out how to launch an effective ABM strategy to drive higher quality leads. Account-based marketing is not a new concept. It’s been proven that…
Firmographics for account based everything
Firmographics are company attributes B2B marketers use to segment their target markets including company size, revenue, location, industry, etc. Firmographics — a term thrown around our office every 5 minutes or so, but one that you may…
How to start at square one with intent data
How to start at square one with intent data: building a strong data activation foundation So you’ve added intent data to your toolbox. Congratulations! …Now what? When it comes to intent data, and getting results,…
Is ABM right for me? A checklist for ABM newbies
ABM has grown in recent years, being adopted by many marketing teams that previously relied solely on marketing automation and demand generation strategies. But more and more, marketing teams have been faced with problems of…
Transforming your ABM strategy with predictive orchestration
Orchestration is a holistic, automated approach to ABM that dynamically adjusts to your account’s activities. Encompassing an ABM program’s functions from start to finish, orchestration makes small nuances simple and automatic. With the ability to…
Security Priorities Blog Series – Part Two: Where Security Falls Down
While it’s necessary to comprehend the key security priorities for organizations year over year, what I find even more interesting to examine is where security feels they are falling down. What are those areas in…