Identifying, reaching, and connecting with tech audiences
Foundry’s second annual 2025 AI Priorities Survey, which queried 902 global respondents about their AI strategies and plans, laid to rest the notion that this technology is a passing fad. Companies across the board put stock in AI as a transformational force that will change how businesses operate and people work—even if that transition has [...]
Subscribe for the latest marketing and technology insights from Foundry
I recently had the pleasure of hosting a roundtable dinner discussion which included senior partner marketers from Adobe, AWS, NetApp, Outsystems, PureStorage, Salesforce and SoftwareOne . In a thought-leading discussion moderated by Foundry’s Consulting Editor…
Despite the evolving landscape of cybersecurity, the top priorities for chief information security officers (CISOs) have remained consistent over the years. The perennial focus on being prepared to respond to security incidents, safeguarding confidential data,…
Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job done. The same applies to any successful B2B marketing strategy. To execute on it effectively,…
The state of B2B data B2B marketing has a data problem. And no, I am not talking about scarcity of data (in fact there’s an abundance of it). I’m talking about the gap that exists…
You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet. What makes intent so confusing and difficult…
The alignment problem The reality is sales and marketing misalignment is extremely common. So common that only about 8% of B2B organizations have actually aligned their teams successfully through collaborative efforts that drive revenue, conversion,…
The list of technologies that organizations have at their disposal is never ending, ranging from cutting-edge cloud solutions to sophisticated data and analytics tools. It’s evident that technology plays an extremely important role in today’s…
B2B organizations continue to push the envelope and find better ways to act on intent data insights, and in turn, buyers are being reached quicker and having their businesses’ pain points addressed in real time. …
Continuing our Mastering Intent Data Series, this week we’re considering intent data statistics, and what the future looks like for the use of intent. The self-serve buying journey 87% of buyers want to self-serve part or all…
Mastering intent data In recent years, B2B buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars, Slack communities, events, and more….…
For me, productivity doesn’t hit until I’ve had my morning cup of coffee. In comparison, I like to think about ABM as a cup of coffee for sales. Using an ABM strategy will provide your…
Is your intent data fit for purpose in Europe? Most of the world is heading down a one-way street toward GDPR-style privacy regulation. But the road in question is long, and speed of travel is…
Making the case for a new expensive strategy, platform, or software can be a challenge. Especially if that is account-based marketing. ABM requires buy in from multiple decision makers across various departments. So, to really make…
Turning from static account lists and combining intent sources for fuller coverage Account-based marketing (ABM) strategies can bring businesses closer to their best opportunities, at the right time, delivering real value to the business. Until…
We know that high-quality leads have a clear business need and immediacy for the solutions you offer. The question is: How do we get these leads to sales development for nurturing in a quick and…
Marketers need high-quality intent data to drive maximum returns from ABM and other lead generation programs. Here are four essential questions to ask your intent data supplier.In B2B markets, power has been shifting from sellers…
Implementing ABM software can seem like a tall order. We’ve seen it all after onboarding hundreds of customers making the switch to ABM, and helping clients expand their ABM strategy. This blog is about identifying…
By Grace Howard, Triblio The rise of ABM (account-based marketing) hasn’t been a passing fad. In fact, in 2022 Foundry found that 96% of marketers have a documented ABM strategy and that 94% of marketers…