VP of Corporate Marketing
Rachael has more than 10 years of experience in content writing and B2B tech marketing. A believer in the power of words, experience, and design to transform technical concepts into relatable stories, much of her focus is on how marketers can achieve more authentic connections with their audiences. She covers topics such as effective audience engagement, diversity and inclusion, and the roles of empathy and trust in marketing.
It came as no surprise when we released the 2024 State of the CIO that artificial intelligence loomed large on the CIO’s radar this year. In fact, with 80% of CIOs citing AI as their number one area of involvement this year (up from 55% in 2023), it’s toppled security from the top spot for [...]
While I’ve never been much of a data whiz, I’ve always loved getting carried away by a good character study. So when I began dissecting this year’s State of the CIO study, I was fascinated…
As strategic influence continues to flow towards the CIO, so follow the LOB dollars. For tech vendors, that means it’s time to evolve their CIO marketing messaging. We witnessed a major shift in recent years,…
As the roles of IT leaders evolve, see how one CIO is holding his vendors to new standards. Every year, Foundry’s State of the CIO study takes a close look at what’s on the modern…
With an average of 25 stakeholders to impress, months-long buying journeys, and competing for mindshare on noisy channels, B2B marketers need to leverage the power of story now more than ever. I’ll preach to anyone…
When he shouts in the meeting, he’s seen as being passionate about his work. When she shouts, she’s hysterical. He’s ambitious. She’s pushy. He’s assertive, but she’s bossy. All too regularly, we use different language…
Qualified leads are the lifeblood of any successful performance marketing strategy geared towards driving measurable revenue growth. And as budgets tighten while goals skyrocket, marketers are being asked to meet higher lead targets than ever—often…
In this episode of CMO Perspectives, Jamie Domenici, Chief Marketing Officer at GoTo, joins Foundry’s Global CRO, Matt Yorke, to discuss the company’s transformation and rebrand from LogMeIn to GoTo in 2022. GoTo helps small…
In a space so characterized by continuous evolution as B2B marketing, the new year reliably brings about a litany of predictions on how, what, and why we will change the way we work in the…
There is no doubt that an evolution is taking place in the B2B martech space. Truthfully, it's what B2B has been missing. Are you prepared?