Marketing Director
With a diverse 7-year marketing background in ABM, social media, content, SEO, email, and more for B2B companies, Mary likes to know a little something about everything. As a martech software power user, she specializes in creating multichannel campaigns to grow pipeline. When not making sense of marketing data, she enjoys staying caffeinated and active.
Whether you’re building a house, a car, or even Ikea furniture, you’ll need a few tools to get the job done. The same applies to any successful B2B marketing strategy. To execute on it effectively, you’ll need the right marketing technology tools, also known as your martech stack. However, the key to success isn’t just [...]
Selling may feel harder than ever nowadays, but it doesn’t have to. In partnership between Foundry and SugarCRM, this white paper discusses the current state of selling, and how sales teams can leverage next-generation prospecting…
Clearwave leverages the Foundry ABM platform, intent data, and website personalization to increase pipeline velocity, winning deals faster. The client Clearwave, established in 2004, is a comprehensive patient engagement platform that improves profitability, productivity and…
We’ve all heard the stats that buying groups are growing to be larger than ever, but in case you need reminding, the typical B2B deal involves an average of 28 people in the buying committee,…
Learn how 365Talents launched a successful global ABM and intent data strategy, driving revenue for their AI-driven talent management solutions. The client Founded in 2015, 365Talents is building the next generation of AI-driven talent management…
Sugar leverages the Foundry ABM platform, Bombora Surge Topics, and G2 intent data signals to identify in-market accounts early and galvanize sales and marketing to discover pipeline as one team. As Clare Dorrian, Chief Marketing…
B2B organizations continue to push the envelope and find better ways to act on intent data insights, and in turn, buyers are being reached quicker and having their businesses’ pain points addressed in real time. …
Continuing our Mastering Intent Data Series, this week we’re considering intent data statistics, and what the future looks like for the use of intent. The self-serve buying journey 87% of buyers want to self-serve part or all…
Mastering intent data In recent years, B2B buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars, Slack communities, events, and more….…
If you’ve ever navigated a cross-country journey with a paper map and a passenger who likes to stop for directions, you are not alone. The B2B buyer’s journey is more complicated than attempting a road…
Psychologists say it only takes 7 seconds to make a first impression, and nobody recognizes the importance of first impressions more than salespeople. However, with today’s intent data and machine learning, sales teams are making…