Tukan Das

VP of Product

Articles by Tukan Das


Connected data: the missing link in B2B audience engagement

The state of B2B data  B2B marketing has a data problem.  And no, I am not talking about scarcity of data (in fact there’s an abundance of it). I’m talking about the gap that exists when it comes to connecting data for B2B go-to-market motions.  The problem is as B2B data continues to explode, this [...]

  • Intent data
  • Marketing tactics