Sreejata Chatterjee

Product Lead

Articles by Sreejata Chatterjee


Intent signals: what, why, & most importantly how

You have surely heard the buzz about intent signals in the marketing world, but you’ve also probably heard how there is no single “best in class” yet.   What makes intent so confusing and difficult to get right? What does it REALLY mean? What makes an intent signal, and what makes one signal better than [...]

  • Intent data
  • Marketing tactics