Content marketing has proven its value for technology companies over the past two years, as the global pandemic disrupted workplaces and the […]
Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or […]
Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored […]
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that […]
Technology marketers are making steady progress in the art and science of brand storytelling – aka content marketing. In the B2B tech […]
At the leading ‘edge’ of a hot new industry category
Competitive differentiation with a software guarantee – and Legos
Content is the new advertising, and the best stories are told through the voice of the customer.
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of […]