Rob O'Regan

Global Content Director

Great storytelling is Rob’s passion as well as his profession. As a longtime journalist and content marketer, Rob has written extensively on media, marketing and technology topics. His current areas of focus for technology content marketers include the art and science of storytelling and the importance of developing a data-driven content strategy across the buyer journey.

Articles by Rob O'Regan


A day in the life of an IT leader: Daniel Stuart, CIO, Southwire 

The 40-year IT veteran discusses his role and how the IT buying process is evolving at one of the world's leading manufacturers of wire and cable, tools, components, and assembled solutions. [...]

  • IT buyers journey
  • IT decision-maker