Content marketing certainly proved its worth over the past year, as the pandemic caused most B2B marketers to shift to digital-first or […]
Tech Marketing Survey: More Digital, More Metrics that Matter
Author: Rob O'Regan
Tech Content Marketing: Doing More (Quality Content) with Less (Dedicated Resources)
Tech marketers seem satisfied with their content marketing efforts, according to the 2020 edition of the Content Marketing Institute’s Technology Content Marketing study (sponsored […]
IDG’s Customer Engagement survey, now in its 7th year, always includes a few surprises. But it also includes a few themes that […]
Technology marketers are making steady progress in the art and science of brand storytelling – aka content marketing. In the B2B tech […]
CMO Perspectives: Monique Bonner, SVP/CMO, Akamai Technologies
At the leading ‘edge’ of a hot new industry category
Competitive differentiation with a software guarantee – and Legos
Content is the new advertising, and the best stories are told through the voice of the customer.
A roll-up-your-sleeves mentality, combined with AI-powered technology, deliver the right marketing mix at Progress.
Driving demand means leveraging technology and data to understand the buyer journey across all touchpoints. And doing it quickly.
A data-driven transformation led by an “accidental CMO” unearths deep insights about IT buyers – and shifts mindsets about the business of […]