Rob O’Regan is director of content marketing strategy for IDG Strategic Marketing Services. A longtime journalist and editorial consultant, Rob has written extensively on media, marketing and technology topics. Rob was the founder and principal of 822 Media, a content marketing agency that served a variety of B2B clients. Previously, Rob was chief editor of eMedia Vitals, a digital media company that covered the publishing industry, and the founding Editor in Chief of IDG’s CMO, a critically acclaimed monthly magazine and website targeted at senior marketing executives. Prior to those roles, Rob was a senior editor at McKinsey & Company and also spent 14 years at Ziff-Davis’ PC Week as executive news editor, directing print and online news coverage.