Matt Egan

Articles by Matt Egan


How to engage and serve your customers in a world in which landfill content proliferates  

By: Matt Egan and Doni Lerner Generative AI has definitely turned up the volume on inbox noise. When your competitors use Generative AI to personalize at scale and the inbox noise has exponentially grown from its already dire state, how do you win an outsized share of attention?   Let’s explore. Lowering the barrier to entry [...]

  • Artificial intelligence
  • Content marketing
  • Partner marketing