Learn how 365Talents launched a successful global ABM and intent data strategy, driving revenue for their AI-driven talent management solutions. The client Founded in 2015, 365Talents is building the next generation of AI-driven talent management solutions. 365Talents streamlines HR processes by mapping employee skills, identifying business needs and uncovering internal opportunities smarter and faster. Their [...]
Sugar leverages the Foundry ABM platform, Bombora Surge Topics, and G2 intent data signals to identify in-market accounts early and galvanize sales and marketing to discover pipeline as one team. As Clare Dorrian, Chief Marketing…
B2B organizations continue to push the envelope and find better ways to act on intent data insights, and in turn, buyers are being reached quicker and having their businesses’ pain points addressed in real time. …
Continuing our Mastering Intent Data Series, this week we’re considering intent data statistics, and what the future looks like for the use of intent. The self-serve buying journey 87% of buyers want to self-serve part or all…
Mastering intent data In recent years, B2B buyer journeys have become increasingly complex and nonlinear. With buyers gathering information across many channels between product sites, review sites, social media, webinars, Slack communities, events, and more….…
If you’ve ever navigated a cross-country journey with a paper map and a passenger who likes to stop for directions, you are not alone. The B2B buyer’s journey is more complicated than attempting a road…
Psychologists say it only takes 7 seconds to make a first impression, and nobody recognizes the importance of first impressions more than salespeople. However, with today’s intent data and machine learning, sales teams are making…
For me, productivity doesn’t hit until I’ve had my morning cup of coffee. In comparison, I like to think about ABM as a cup of coffee for sales. Using an ABM strategy will provide your…
Get ABM program buy-in and adoption across departments from your C-suite to your end users with these tips. “We have an ABM platform but our team doesn’t even use it anymore.” This is a terrifying…
Marketers know the struggle of trying to do it all on a shoestring budget, especially post-pandemic. If you’re a marketer keen on ABM for your company, here are some tips for how to convince your…
For some time now, B2B gifting has been closely associated with account-based marketing. It makes sense when you think about it. Gifting is a great tactic for personalizing your buyers’ and customers’ experience, which is…